Gray Television-posted about 2 months ago
Full-time • Entry Level
Lake Charles, LA
5,001-10,000 employees
Broadcasting and Content Providers

KPLC is seeking a highly motivated and goal-driven Multimedia Executive. As a Media Executive, you will be responsible for developing and selling creative marketing solutions using state-of-the-art digital advertising products and broadcast solutions. The ideal candidate must be able to identify prospects, build presentations, negotiate and close deals, and build long-term client relationships. The development and retention of New Local Direct customers will be a major focus. Must be passionate and energetic, possess a strong work ethic, and be skilled in cold-calling and appointment setting. If you excel in creating unique ideas to market products and have previous sales experience, then you would make a great addition to our team.

  • Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
  • Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue
  • Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
  • Demonstrate product knowledge and value to customers
  • Create and deliver formal presentations to clients/prospects
  • Provide follow-up assessments of advertising effectiveness
  • Collaborate with Traffic personnel to provide timely and accurate traffic instructions
  • Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
  • Conduct account maintenance, including make-goods, posts reports, aging & collections
  • Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
  • Must be able to manage time effectively, work independently, and as part of a team
  • Strong organizational, written, and presentation skills
  • A real desire to understand clients and their business needs
  • Ability to overcome objections
  • Must be creative, flexible, and able to adapt to industry changes
  • Professional appearance is a must
  • Valid driver's license, good driving record, required auto insurance, and dependable transportation
  • MVR required
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