MEDIA EXECUTIVE - WNEM

Gray Television • Saginaw, MI

279d

About The Position

WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.

Requirements

• Bachelor's degree highly preferred, or equivalent work-related experience.
• Minimum two years of experience in sales, preferably in the media field.
• Must be able to work under daily deadline pressure with attention to detail.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Knowledge of Wide Orbit and ComScore a plus.
• Solid computer skills using Excel, Word, and PowerPoint.

Responsibilities

• Work energetically and strategically to increase market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
• Understand and communicate the value that digital solutions can bring to advertising campaigns.
• Collaborate with clients on strategic planning to achieve their advertising objectives.
• Implement strategies to consistently grow revenue and exceed revenue goals.
• Establish credible relationships with the local business community.
• Make sales calls to existing and prospective clients.
• Maintain assigned accounts and develop new accounts.
• Prepare and deliver sales presentations to clients.
• Provide clients with information regarding rates for advertising placement in all media platforms.
• Provide management with timely and accurate monthly, quarterly, and annual budget forecasts.
• Maintain an understanding of local market ratings, competitive media, station strengths, industry and product knowledge.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree