Media Executive (Asso) - Ktvf

Gray Media • Fairbanks, AK

12d

About The Position

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. About KTVF: Comprised of our three Gray-owned stations – KTVF (NBC-affiliate), KXDF (CBS-affiliate), and KFXF (MeTV-affiliate) – our stations have expanded our local news presence in partnership with Alaska’s News Source to deliver the most-watched newscasts across the Interior. Together with our audiences across television, streaming, web, apps, mobile, and social; our stations dominate the Interior with the largest media audience of any company in the market. It is our goal to help businesses grow and succeed using our customized marketing solutions across both broadcast and digital media platforms. Job Summary/Description: Media Executives are responsible for consulting with local business owners to create multimedia advertising campaigns that achieve results. Ideal candidates need to have a strong understanding of the sales process and excel at researching leads, starting new relationships, and closing deals.

Requirements

• 18 years of age or older.
• Valid driver’s license, clean driving record, and reliable vehicle for transportation.
• Highly motivated, and self-driven with the ability to work independently and manage time effectively.
• Strong interpersonal skills for effective verbal and written communication.
• Basic organizational skills with the ability to prioritize and multi-task.
• Competitive drive and motivation to achieve or exceed goals.
• Desire for continued growth and education in marketing.
• Creative mindset with the ability to adapt and remain persistent when faced with challenges.
• Knowledgeable in Microsoft Office Suite products such as Excel, PowerPoint, Word, and Outlook.

Nice To Haves

• Experience in marketing and sales is preferred, but opportunities for sales training and professional development are available to the right candidate.

Responsibilities

• Identify and prospect potential clients, understanding their unique advertising needs, and tailoring multimedia solutions to meet their objectives.
• Develop and present multimedia solutions and advertising proposals to clients in a professional manner, addressing their concerns and objections effectively.
• Build and maintain strong relationships with clients, becoming a trusted advisor on multimedia advertising strategies and best practices.
• Collaborate closely with our creative team to conceptualize and develop compelling multimedia ad campaigns that resonate with clients' target audiences.
• Stay up-to-date with industry trends and market developments to identify new opportunities.
• Utilize CRM tools and sales analytics to track and report on sales performance, pipeline, and forecasts accurately.
• Collaborate with internal Departments, including marketing, production, news, and sales support to ensure seamless execution and delivery of multimedia campaigns.
• Attend industry events, conferences, and networking opportunities to generate new business leads.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees