Media Executive (Asso) - Kcbd

Gray Media•Lubbock, TX

About The Position

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About KCBD: At KCBD, we are family. We work hard and play to win, and have fun doing it. As a sixty-five-year legacy station celebrating years of ratings dominance, we believe in giving back to our community. We never take our success for granted and expect our employees to excel to the next level. Our culture is simple: we are a cohesive TEAM that invests in our people with continued learning and professional development. KCBD is the number one station in town for a reason: we never get complacent and ALWAYS try to step it up. Job Summary/Description: We seek self-starters with a sense of urgency who can sell new business on-air, online, and on mobile platforms while maintaining and growing existing businesses. This position is for an Advertising & Marketing Sales person with a self-starter mentality and the ability to be customer service oriented. This individual must be able to assess the needs of local businesses and then develop custom advertising/marketing solutions for clients across television and digital platforms. Customer service is important as this individual will be stewarding their clients' campaigns. Emphasis on new business development will be key for this individual. KCBD is actively seeking a Senior Digital Sales Specialist who possesses an in-depth understanding of digital media marketing and a demonstrated ability to offer innovative digital solutions across diverse platforms. The successful candidate will be a valuable asset to our team, leveraging their expertise to optimize client success and contribute to our company's growth.

Requirements

Minimum of 2 years of preferred experience in digital media.
Strong creative aptitude, digital fluency, and a penchant for collaborative work within forward-thinking teams.
Exceptional copywriting and communication skills.
Proven track record in executing digital advertising campaigns, spanning display, video, social, and email marketing.
Proficiency in digital marketing analytics tools, including Google Analytics.
Expertise in Facebook, Instagram, Microsoft Excel, Word, and PowerPoint.

Nice To Haves

Additional experience in social media content management is advantageous.

Responsibilities

Serve as a secondary client contact, gaining insight into client objectives and enhancing outcomes through meticulous research and analysis.
Formulate comprehensive media plan recommendations, concise buy summaries, and precise campaign measurements.
Collaborate with Account Executives during sales calls, delivering persuasive proposals featuring media strategies and associated costs.
Take charge of end-to-end campaign execution, ensuring flawless implementation and results.
Lead optimization strategies for digital campaigns, ensuring continuous enhancement of performance.
Remain abreast of emerging trends and identify avenues for growth within evolving markets.
Develop and deliver succinct reporting presentations showcasing campaign success and insightful recommendations for future initiatives.
Foster positive relationships within the department, across the company, and within the vendor community.
Demonstrate keen attention to detail in all tasks and responsibilities.
Oversee campaign analytics tracking and conduct digital marketing research.
Measure and report on marketing endeavors and overall website performance, leveraging tools such as Google Analytics.
Collaborate with sales, creative services, news, and digital content teams to seamlessly execute sponsored station promotions.
Provide support in client campaign performance presentations.
Work closely with Account Executives and Sales Managers to devise effective digital marketing strategies.
Offer administrative support to the Sales Team and Sales Managers.
Assist in various periodic sales projects, encompassing lead management, content organization, social media copywriting, and more.
Provide excellent customer service and act as a primary point of contact for designated stations and clients.
Efficiently execute new and revised digital orders, ensuring accuracy and timeliness.
Manage ad trafficking within the ad-serving platform and validate successful launches.
Monitor the scheduling, pacing, and implementation of advertising campaigns, ensuring punctual, precise delivery.
Foster effective communication with local sales and support teams, vendors, and external partners.
Guarantee meticulous execution of campaign revisions and adherence to technical and creative specifications.
Manage advertising guidelines and specifications as new partnerships and offerings arise.
Cultivate relationships with distribution channels, vendors, and agencies, and fulfill ad hoc requests from the sales team.
Collaborate as a liaison across departments for projects, new procedures, systems, workflows, best practices, and creative matters.
Uphold and enhance Ad Ops processes and best practices, contributing improvement suggestions to leadership.
Aid the development team in resolving ad-related technical issues.