MEDIA EXECUTIVE (ASSO) - WMBF

Gray Television-posted 3 months ago
Mid Level
Myrtle Beach, SC
5,001-10,000 employees
Broadcasting and Content Providers
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WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a self-motivated Senior Media Executive to join our winning sales team and drive revenue in our market. This position will be responsible for growing existing regional agency accounts for WMBF News and our full suite of digital media products. The ideal candidate should have prior experience working with or inside advertising agencies.

  • Service existing agency accounts and create sales opportunities specific to each client.
  • Assist the sales manager in growing agency TV and Digital revenue share.
  • Grow & retain agency accounts by understanding client KPIs.
  • Assist in the production of the client's needs and act as a liaison with all departments.
  • Research strategies and rating projections to utilize in client avails and proposals effectively.
  • Accurately forecast agency account revenue weekly.
  • Process all functions of broadcast accounts, including electronic order entry, makegoods, etc.
  • Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly, quarterly, and annual basis.
  • Prior media sales or advertising agency experience is required.
  • Bachelor's degree in business, marketing, advertising, or a related field is preferred.
  • Wide Orbit and MS Office applications experience is required.
  • Knowledge of general marketing practices and exceptional written communication skills.
  • Negotiation skills are required.
  • Attention to detail, willingness to learn new skills and software.
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