Media & Entertainment Partnerships - Content and Marketing Executive

CAA Club Group • Los Angeles, CA

117d • $195,000 - $233,000

About The Position

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients. CAA’s Media & Entertainment Partnerships group specializes in creating powerful collaborations between brands and top media companies, content creators, talent, directors, writers, producers and IP. M&EP connects brands with premium content opportunities across film, TV, social and digital to drive impactful partnerships across the entertainment industry. Representing today’s most influential entertainment studios, networks, streamers, and talent, we forge strategic partnerships with leading global brands and today’s most exciting creators. We specialize in connecting brands with consumers through pop culture moments, content, and entertainment-based marketing strategies. With expertise across multiple disciplines, we have the talent, knowledge, and relationships necessary to generate the biggest ideas and most compelling content and partnerships to ensure our clients stand out.

Requirements

• Minimum of ten years of experience in the entertainment industry and branded content creation.
• Expert knowledge of content development processes, including pre-development, negotiation, and production.
• Familiarity with entertainment and revenue generation strategies within a corporate structure.
• Insights into distribution channels and strategies, including digital platforms and traditional media.
• Expertise in strategic, creative and business development within the context of entertainment.
• Exceptional communication and negotiation skills to work with various levels of internal, brand and client stakeholders.
• Creative skills to contribute to and lead the development of original content ideas.
• Strong analytical skills to measure the effectiveness of content and partnerships.
• Superior relationship building skills to manage partnerships with agents, talent, production companies, studios, networks, and streamers.
• Ability to lead and motivate teams across different departments to achieve common goals.
• Capacity to manage multiple projects simultaneously and prioritize effectively.
• Competency in budget management and cost-effective decision making.
• Ability to adapt quickly to changes in market trends and audience preferences.

Responsibilities

• Lead development of our brand content strategy and content development across TV, Film, Music, Podcasts, Sports and Live Events.
• In partnership with Agents and CAA clients, utilize strong prospecting skills internally and externally to source new partnerships and content opportunities for clients and brands, as well as effectively filter all incoming opportunities.
• Lead an on-going content slate that represents the best opportunities for brands identified across the agency.
• Oversee and drive management of brand scopes end to end.
• Build relationships with brands and lead the creation and execution of entertainment briefs on behalf of brands.
• Lead brands through the entertainment immersion and development process, guiding them on how to activate in the space and identifying.
• Seek out and curate the content opportunities that align with a brand audiences, and marketing objectives.
• Guide brands through the development and deal process.
• Build and strategize on how to package opportunities inclusive of: Talent, Distribution, Data, Promotion/Marketing, ROI/Measurement.
• Collaborate with creative teams on campaign ideas, development of pitch materials and partnership activations.
• Communicate brands’ unique value proposition to internal stakeholders, clients and agencies via email, calls, meetings, presentations, and marketing materials.

Benefits

• Eligible for benefits and discretionary bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees