Media Director, Performance Analytics

VMLY&R•Cleveland, OH

50d•$75,000 - $180,000•Hybrid

About The Position

We're looking for an experienced Performance Media Analytics Director to help clients and internal agency teams establish a data-driven culture of measurement. This person will support internal VML audiences and our client stakeholders. They will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions

Requirements

Able to effectively communicate verbally and in writing
Able to listen to stakeholders and provide solutions
Passionate about a culture of measurement
Detail-oriented and thorough
Analytical and decisive
Business-savvy and team-oriented
Strong work ethic and integrity
Expert knowledge in media metrics, dimensions and key performance indicators
8-10+ years relevant experience with 3+ years experience in media analytics, business intelligence, marketing analytics or other highly quantitative field
Agency experience required,
Experience with Omnichannel analytics (Search, Social & Programmatic) required
Experience in data analysis and report generation, using analytics tools like Tableau, PowerBI and Datorama
Expert understanding of digital marketing, interactive marketing concepts and strategies
Experience working independently and self-managing projects to deliver results supporting multiple stakeholders
Experience effectively managing projects that support multiple clients and stakeholders
Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation

Nice To Haves

Experience with predictive analytics and CRM applications is a plus

Responsibilities

Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings
Educate clients about media insights and campaign efficiencies
Structure analytical problems, extract and analyze data, and present findings to clients
Demonstrate problem-solving ability with emphasis on drawing inferences with data
Understand the conversion rate optimization path and the indicators of it
Contribute to client's direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis
Provide leadership/mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance

Benefits

Passionate, driven people | We champion a culture of people that do extraordinary work.
Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

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