Media Coordinator - Paid Media & Performance

Barkley&Co.•New York, NY

4h•$45,000 - $55,000•Onsite

About The Position

Our clients are scaling fast and our current media team needs reinforcement. We're managing 5-7 growing accounts in healthcare and wellness that require meticulous attention to detail, creative problem-solving, and someone who actually understands what ROAS means. Without the right coordinator, our senior team stays stuck in campaign setup instead of strategy, and our clients' growth stalls out.

Requirements

You've run real campaigns with real budgets (even if just internships or freelance)
Meta Ads Manager and Google Ads don't intimidate you - you've actually used them
You can build a media plan in Excel without breaking formulas
You've seen what good and bad creative looks like for paid social
You understand basic performance metrics and can explain why ROAS isn't everything

Nice To Haves

You've dabbled in TikTok, Pinterest, or LinkedIn ads

Responsibilities

Full campaign setup and QA across Meta and Google for 5-7 accounts
Daily budget pacing and performance monitoring (you'll catch issues before they become problems)
Creative trafficking and coordination with our production team
Weekly and monthly reporting that actually tells a story, not just exports data
Testing documentation and competitive analysis
The details that matter: naming conventions, UTM parameters, pixel tracking
Campaign building, QA, and optimization across Meta and Google
Analysis and reporting (turning data into insights clients actually care about)
Creative coordination and testing roadmap execution
Client communication and internal team syncs