Media Analyst

Fusion92 • IL

88d • $50,000 - $70,000

About The Position

As a Media Analyst within our Data & Analytics team, you will play a pivotal role in shaping our marketing and advertising strategies through data-driven insights. You will be responsible for collecting, analyzing, and interpreting data related to our media campaigns across various channels. By providing actionable recommendations, you will contribute to optimizing our marketing efforts and achieving our business objectives. Bringing our core values — Curiosity, Fearlessness, Teamwork and Leadership — to life will be critical to the success of this individual. This role can be remote or a part of our Chicago or Detroit office. * While our offices are currently open, daily in-office attendance is not required.

Requirements

• Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics
• Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry
• Proficiency with data analysis tools and software, including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau and Salesforce Marketing Cloud Intelligence
• Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics is preferred
• Experience with building data tables and querying in SQL is a plus
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Detail-oriented with the ability to manage multiple tasks and meet deadlines

Responsibilities

• Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools
• Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
• Serve as technical resource for configuring and adding new data to reporting systems and dashboards
• Analyze campaign performance data to assess the effectiveness of various media channels and campaigns
• Develop and maintain key performance indicators (KPIs) to track media campaign success
• Monitor and report on KPIs regularly, identifying trends and opportunities for improvement
• Conduct analysis to benchmark our performance against client and industry standards
• Create visualizations and reports to communicate data findings effectively to cross-functional teams
• Utilize data visualization tools to present data in a clear and actionable manner
• Collaborate with marketing and advertising teams to provide actionable insights for optimizing media campaigns
• Make data-driven recommendations for budget allocation and targeting adjustments
• Plan and execute A/B tests and experiments to refine media strategies
• Interpret test results to implement improvements in future campaigns
• Provide ad-hoc analysis and support for various data-related inquiries
• Be ready to address urgent requests and deliver insights promptly
• Maintain organized documentation of data sources, methodologies, and results
• Create and deliver regular reports to internal stakeholders

Benefits

• Remote or flexible work options
• Diverse, equitable, inclusive workplace

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees