Media Analyst - Tommy Hilfiger

PVH Corp.

116d • $74,100 - $100,000

About The Position

The Americas Media team is 5 people strong and works with the Marketing, Ecommerce, Retail and Wholesale teams within the North American region. Our role is to ensure that our brand or commercial message - whichever the stage of the funnel - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfiger’s media practice to new heights embracing innovation and continual improvement through a ‘Test & Learn’ and scale mentality. The Digital Media & Marketing Analyst will be responsible for gathering, analyzing, and interpreting data from various digital marketing channels to inform marketing strategies and optimize campaign performance. You will collaborate closely with cross-functional teams and an external media agency to develop data driven insights and recommendations that drive business growth and improve ROI.

Requirements

• 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization
• Experience with web analytics tools such as Adobe Analytics/Google Analytics/Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)
• Strong grasp of full funnel marketing strategy and how analytics can drive decision-making throughout the customer journey
• Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising
• Excellent communication skills, with a knack for turning complex data into clear, actionable insights
• Proven ability to take initiative and work collaboratively across cross functional teams
• Experience with A/B testing a plus
• Ability to thrive in a fast-paced dynamic environment
• Rigorous attention to detail and problem-solving skills
• Curious, innovative and proactive in identifying trends, opportunities and areas for optimization
• Bachelor’s Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)

Nice To Haves

• Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)
• Skilled in ad servers, DSPs, and general ad technology.
• Strong analytical skills and a natural affinity for numbers is key.
• High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation/e-mail, search, and social platforms.
• Utilization of a DMP for maximizing marketing executions and establishing consumer journey path
• A passion for everything digital, with an active interest and understanding of online advertising industry trends.
• Strong communication, presentation and relationship building skills
• Excellent communicator: must be able to translate data into clear insights and actions
• Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders
• Skilled in writing and conveying ideas in a clear, compelling and concise way
• Strong planning and execution skills
• Results oriented but flexible and adaptable in how you achieve those results with others
• Comfortable with uncertainty and ambiguity that comes with working with large cross functional/brand teams
• Innovative thinker, team player, results driven wanting to make impact
• Ability to multi-task, collaborate, and be a proactive team player
• Ability to work in fluid environment with changing priorities.
• Ability to meet deadlines with frequent changes to projects

Responsibilities

• Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
• Transform data into actionable strategic insights and recommendations to optimize the customer experience.
• Assess the impact of creative, audience targeting and campaign structure strategies
• Support MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders
• Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives
• Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization
• Collaborate with marketing teams to design A/B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences
• Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation
• Manage media platforms data integration and reporting across US and Canada
• Work with developers and third-party agencies to ensure media pixels are working appropriately.
• Assist teams with campaign tracking.
• Provide analysis support for cross functional strategic projects spanning marketing, PR, merchandising, operations, and finance
• Support ad-hoc analysis and strategic projects as needed to support business objectives
• Build, update, and maintain dynamic dashboards in Looker to deliver accurate, timely and actionable insights for cross functional stakeholders

Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees