Measurement Lead, Retail

Pinterest • Chicago, IL

10d • Hybrid

About The Position

Surface opportunities for—and deliver—rigorous, integrated measurement and iterative learning for Pinterest’s largest and most strategic North American Omnichannel retail clients in order to encourage the growth of advertising investments with Pinterest. Serve as the day-to-day measurement contact for key strategic global advertisers; drive the measurement strategy, operations, goals, technical measurement integrations, and learning plan development in partnership with Industry Manager and Client Partners across both enterprise marketing and retail media network teams. Independently navigate and respond to custom and ambiguous measurement questions that fall outside of Pinterest’s standard solutions; deploy advanced analytical solutions and standard data science tooling as needed to build understanding of the world’s largest retailers and build trust in Pinterest as a growth platform. Communicate complex measurement concepts and findings to both highly technical and non-technical audiences; adapt and scale these concepts into informed recommendations; influence client alignment and adoption of these perspectives across business units and geographies. Help identify the internal and client-facing gaps in measurement knowledge, products, and technical capabilities that inhibit our most strategic retail advertisers from growing their business with Pinterest; drive cross-functional measurement programs and projects to close these gaps via hands-on consultations that support internal stakeholders as well as external clients. Act as a trusted subject matter expert on the evolution of retail advertising measurement to Pinterest as both a business and a product organization; support and guide teammates on best practices and emerging trends; develop and communicate informed points of view on the potential risks and opportunities inherent in various measurement methods and product designs. Lead project teams to execute large-scale measurement initiatives end-to-end: manage milestones, identify custom research plans, aggregate findings, and package insights for internal and external stakeholders.

Requirements

• 10+ years of digital ads measurement experience within a technology company, media agency, consulting firm, advertiser, retail media network, or research company.
• Has deep experience with advertisers who prioritize omnichannel marketing initiatives and can build trust with our most complex business clients, but is also comfortable developing advertising measurement learning agendas across various lines of business.
• Proven track record of applying strategic measurement to deliver business growth through an iterative test and learn approach.
• Knows how to align measurement goals and plans to long-term business strategies and product roadmaps.
• Is a trusted expert in measurement concepts, solutions, and the statistical fundamentals used in the retail ads measurement ecosystem, including expertise in client- or vendor-owned multi-touch attribution systems, conversion based incrementality, site analytics, media mix modeling, and geo based matched-market testing measurement solutions.
• Enjoys balancing rigorous advertising measurement with sensitivity and respect towards client and Pinner data; deploys their understanding of digital privacy laws and regulations as part of their recommendations and consultations.
• Excels at accessing, analyzing, interpreting, and communicating ads performance insights via a wide range of standard data science tooling (e.g. SQL, Python).
• Significant experience structuring, conducting and leading analyses that address strategic business problems.
• Able to communicate complex measurement concepts to senior audiences with a wide range of measurement sophistication.
• Bachelor’s or Master’s degree in a relevant field such as Marketing, or equivalent experience.

Responsibilities

• Surface opportunities for—and deliver—rigorous, integrated measurement and iterative learning for Pinterest’s largest and most strategic North American Omnichannel retail clients in order to encourage the growth of advertising investments with Pinterest.
• Serve as the day-to-day measurement contact for key strategic global advertisers; drive the measurement strategy, operations, goals, technical measurement integrations, and learning plan development in partnership with Industry Manager and Client Partners across both enterprise marketing and retail media network teams.
• Independently navigate and respond to custom and ambiguous measurement questions that fall outside of Pinterest’s standard solutions; deploy advanced analytical solutions and standard data science tooling as needed to build understanding of the world’s largest retailers and build trust in Pinterest as a growth platform.
• Communicate complex measurement concepts and findings to both highly technical and non-technical audiences; adapt and scale these concepts into informed recommendations; influence client alignment and adoption of these perspectives across business units and geographies.
• Help identify the internal and client-facing gaps in measurement knowledge, products, and technical capabilities that inhibit our most strategic retail advertisers from growing their business with Pinterest; drive cross-functional measurement programs and projects to close these gaps via hands-on consultations that support internal stakeholders as well as external clients.
• Act as a trusted subject matter expert on the evolution of retail advertising measurement to Pinterest as both a business and a product organization; support and guide teammates on best practices and emerging trends; develop and communicate informed points of view on the potential risks and opportunities inherent in various measurement methods and product designs.
• Lead project teams to execute large-scale measurement initiatives end-to-end: manage milestones, identify custom research plans, aggregate findings, and package insights for internal and external stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level