About The Position

The MBA Brand Management Intern will be a key team member of the Marketing Team over the summer of 2026. The intern will be assigned to a brand and tasked with holistically tackling a current and significant business challenge. Over the course of the summer, the intern will perform in-depth analyses to develop a strategic recommendation, culminating in a presentation to senior marketing leaders. The Brand Management internship is a comprehensive introduction to marketing at Campbell's. As owners of their business' P&L, Brand Managers are responsible for all consumer marketing activities and working closely with cross-functional partners. As the internship introduces students to this role, they will be expected to collaborate with their cross-functional team across multiple areas of accountability, which may include sales, packaging, and product development. In addition to the strategic project, the internship also involves immersion in day-to-day business needs including competitive performance analysis, new product innovation, marketing strategy formulation, and volume forecasting. Additionally, the intern will be part of an active training plan, including plant tours, retail sales visits, and interactions with our key agency partners. Our summer interns play a key role in the company and, in return, we provide them with a world class introduction to marketing.

Requirements

  • Current MBA candidate completing their degree in spring/summer 2027, preferably with a focus/concentration in marketing.
  • Minimum GPA of 3.0.
  • Foundational marketing skills.
  • Excellent communication skills.
  • Strong analytical ability.
  • Ability to work as part of a team.
  • Creativity and thought leadership.
  • Must be authorized to work in the US without sponsorship or assistance from the company.

Responsibilities

  • Perform in-depth analyses to develop a strategic recommendation.
  • Present findings to senior marketing leaders.
  • Collaborate with cross-functional teams across multiple areas of accountability.
  • Engage in competitive performance analysis.
  • Participate in new product innovation.
  • Formulate marketing strategies.
  • Forecast volume.
  • Participate in plant tours and retail sales visits.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service