MarTech Intern

Zippo Manufacturing Company • Bradford, PA

2d • Onsite

About The Position

MarTech Intern PRIMARY DUTIES: Conduct a thorough audit of the existing HubSpot Knowledge Base, evaluating content organization, navigation, search functionality, information architecture, and user experience. Recommend and implement targeted improvements to enhance accessibility, searchability, readability, content discoverability, and overall self-service effectiveness. Update and optimize the information architecture to align with best practices for scalability, clarity, and long-term maintainability. Collaborate cross-functionally with other teams to identify content gaps, gather new materials and ideas, and ensure the Knowledge Base remains comprehensive and relevant. Draft, edit, and update Knowledge Base articles while maintaining consistency with Zippo/Case/Northern Lights brand voice and tone. Help keep all Knowledge Base content accurate, up-to-date, and strategically valuable for both internal users and consumers. Provide additional support to the Martech team on various initiatives, gaining hands-on exposure to the broader Martech ecosystem while assisting with basic systems hygiene tasks such as data cleanup, workflow testing, and general marketing technology maintenance. EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS: Currently pursuing a degree in Marketing, Communications, Business, or a related field, with core Marketing coursework completed. Strong critical thinking skills and high computer literacy. Excellent reading and writing skills appropriate for professional business communication. General familiarity with marketing technology tools (HubSpot experience is a plus but not required). Ability to work independently as well as collaboratively in a team environment. Attention to detail and an initiative-taking approach to identifying and solving problems. This is an office hourly, full on-site position, located in Bradford, PA Smoking is permitted in most areas of Zippo workplace facilities, other than certain designated non-smoking areas .

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, or a related field, with core Marketing coursework completed.
• Strong critical thinking skills and high computer literacy.
• Excellent reading and writing skills appropriate for professional business communication.
• General familiarity with marketing technology tools
• Ability to work independently as well as collaboratively in a team environment.
• Attention to detail and an initiative-taking approach to identifying and solving problems.

Nice To Haves

• HubSpot experience is a plus but not required

Responsibilities

• Conduct a thorough audit of the existing HubSpot Knowledge Base, evaluating content organization, navigation, search functionality, information architecture, and user experience.
• Recommend and implement targeted improvements to enhance accessibility, searchability, readability, content discoverability, and overall self-service effectiveness.
• Update and optimize the information architecture to align with best practices for scalability, clarity, and long-term maintainability.
• Collaborate cross-functionally with other teams to identify content gaps, gather new materials and ideas, and ensure the Knowledge Base remains comprehensive and relevant.
• Draft, edit, and update Knowledge Base articles while maintaining consistency with Zippo/Case/Northern Lights brand voice and tone.
• Help keep all Knowledge Base content accurate, up-to-date, and strategically valuable for both internal users and consumers.
• Provide additional support to the Martech team on various initiatives, gaining hands-on exposure to the broader Martech ecosystem while assisting with basic systems hygiene tasks such as data cleanup, workflow testing, and general marketing technology maintenance.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 251-500 employees