About the position
At UGG, we believe in creating immersive, consumer-first brand experiences that inspire and connect with our audience. As we build our Marketplace Experience team in North America, we are looking for passionate brand ambassadors who will bring our marketplace strategy to life across wholesale, direct-to-consumer (DTC), and brand experiences. The Marketplace Experience Representative is responsible for ensuring UGG is positioned as a best-in-class brand within their respective city, delivering elevated consumer experiences across all physical brand touchpoints. They act as the eyes and ears of the marketplace, gathering key intelligence, driving local engagement, and ensuring our retail partners and brand spaces reflect the UGG brand ethos. This role is ideal for someone who is deeply connected to their local market, thrives in a dynamic, customer and consumer-facing environment, and is passionate about brand storytelling, retail, and experiential marketing.
Responsibilities
- Execute the UGG brands Marketplace Experience strategy within their city, ensuring consistency and excellence across wholesale, DTC, and experiential touchpoints.
- Serve as a brand ambassador, embodying the brands values and ensuring premium consumer experiences across all physical spaces and brand initiatives.
- Identify local opportunities to enhance the brand's presence and provide input on localized marketing activations.
- Collaborate with internal teams and external partners to ideate, plan, and execute consumer experiences that drive brand engagement.
- Conduct in-store trainings for key wholesale partners, ensuring sales associates are immersed in UGG brands story, product knowledge, and consumer experience expectations.
- Build relationships with retail partners to ensure UGG is prioritized in visual presentation, storytelling, and consumer interactions.
- Ensure that in-store merchandising, displays, and brand messaging align with UGG's premium positioning.
- Support internal UGG team with setup for critical brand milestones such as Sales Meeting, trade shows and seasonal showroom setups.
- Lead field intelligence efforts, gathering and reporting real-time insights on retail performance and consumer engagement within key stores.
- Provide detailed end-of-project recaps to share learnings and identify opportunities for future enhancements.
- Support the execution of localized brand activations, events, and partnerships that deepen UGG's connection to the community.
- Identify and engage with local tastemakers, cultural influencers, and community leaders to amplify brand presence.
Requirements
- Passion for brand storytelling and consumer experiences.
- Strong understanding of local market and cultural landscape.
- Ability to build meaningful relationships across retail and community touchpoints.
- Experience in fast-paced, field-based roles.
- Creativity, curiosity, and collaboration skills.
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
