As a Marketing Transformation Product Owner for offer management in Card Marketing LOB, you will lead the charge in developing a transformative roadmap for offer data, working closely with execution teams to innovate and streamline processes. Your role involves crafting a centralized offer data management strategy and integrating it with other content types, ensuring quality, speed, and efficiency in marketing execution. Collaborating with cross-functional teams, you'll design and implement new processes and capabilities, driving impactful change in the industry's largest marketing execution space. Your leadership will be pivotal in uniting teams, overcoming barriers, and delivering consistent marketing and customer experiences. We are looking for a driven and enthusiastic leader to deliver a breakthrough process and capability transformation roadmap for offer data across Card Marketing. The candidate will need to take a visionary and innovative approach to developing a strategy for how we (a) work hand in hand with execution teams to ideate offer related capabilities to support critical marketing strategy needs (b) develop a centralized offer data management strategy across acquisitions and existing customer portfolios (c) enable capabilities to allow for integration between offer data and other content types (e.g. disclosures and offer data) and (d) establish process redesign and automation for offer request intake, execution, and management - to meet our business goals of marketing execution quality, speed, and efficiency.
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Credit Intermediation and Related Activities