Marketing Test & Learn Product Owner

U.S. Bank•Minneapolis, MN

13d•Hybrid

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description The Marketing Test & Learn Product Owner is a key member of the Marketing Analytics Product Owner team within Marketing Analtyics & Technology. The Marketing Analytics & Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. We are seeking a strategic Marketing Test & Learn Product Owner that will partner closely with our sister Marketing Analytics teams to embed a test-and-learn culture, centralize and govern experimentation test & learn approach, and ensure experimentation delivers actionable business impact. A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate assumptions, and improve long-term marketing investment strategies. The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals/needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation.

Requirements

Bachelor's degree in a related field, or equivalent work experience
Six to eight years of statistical and/or data analytics experience

Nice To Haves

5+ years in product management, experimentation, marketing analytics, or related field; background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred.
Technical Knowledge : Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts.
Leadership : Demonstrated ability to influence and partner with marketing and analytics leaders to govern experimentation practices.
Communication : Skilled at translating experimental outcomes into clear insights for marketing and business stakeholders.
Mindset : Curious, evidence-driven, and committed to embedding experimentation into decision-making.
Familiarity with SQL and data visualization tools (e.g.,Power BI).
Experience running experiments across digital and offline media channels.
Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling).

Responsibilities

Strategy & Roadmap Define and own the vision and roadmap for marketing’s experimentation framework.
Drive adoption of a “test-and-learn” culture across marketing.
Ensure experimentation is designed to support MMM calibration and broader marketing effectiveness goals.
Experiment Design & Governance Manage a centralized Channel Optimization Testing agenda in conjunction with sister teams, establishing governance standards to ensure tests are rigorous, unbiased, aligned with marketing and business objectives, and consistent between LOBs.
Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes.
Create guidelines to define how to reconcile output of different methodologies and enable/educate throughout the organization Execution & Enablement In conjunction with sister teams, identify campaigns, channels, and audiences best suited for controlled experiments.
Partner with sister teams to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs.
Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently.
Measurement, Insights & MMM Calibration Manage a centralized Incrementality Testing agenda to support MMM Calibration, in conjunction with sister teams.
Partner with the MMM Product Owner to translate experimental findings into inputs for MMM calibration (e.g., channel ROI adjustments, saturation effects, lag structures).
Catalogue all marketing testing being conducted across various marketing groups (Business Line Marketing, Marketing Activation, etc) and share-out key learnings in periodic forums to ensure learnings are taken into account in future experiments.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

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