Marketing Technology Specialist

ITW-posted 4 months ago

Appleton, WI

Machinery Manufacturing

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We're targeting a hands-on, detail-oriented Marketing Technology Specialist whose primary responsibility is to support the daily operations and strategic improvements of our Product Information Management (PIM) and Digital Asset Management (DAM) systems, among other digital marketing tools and responsibilities. This role plays a key part in organizing product data, distributing digital assets to distributor partners, and supporting our third-party web tools and site operations. This is an exciting role for someone with a few years of experience working in digital content or eCommerce environments, who's eager to grow their skills across platforms and systems. You'll work closely with cross-functional teams and help us deliver clean, consistent, and timely product content across digital touchpoints.

Maintain and govern the PIM and DAM systems, ensuring accurate product data and well-organized media assets.
Drive and coordinate system-wide improvements in data governance, simplification, and unification of product data and assets across all ITW Welding brands and product lines.
Develop and execute methods and standards for gathering, managing, and sharing marketing assets in an efficient and consistent manner.
Tag, organize, and publish product images, videos, and documents using defined metadata standards.
Help upload, structure, and maintain product records within the PIM system for both new product launches and ongoing updates.
Support the syndication of product content and assets to distributor partners, including preparing and validating file templates.
Explore and recommend solutions for AI-powered tools to improve data quality, data consistency, and workflows.
Coordinate delivery of digital assets and data to distributor partners through automated and manual processes.
Help maintain a library of standardized and custom templates for distribution.
Troubleshoot issues and assist partners with access to the right content.
Conduct periodic quality assurance audits on product information and priority website content to ensure it is consistent, current, and complete.
Manage ITW News email communications with internal stakeholders and distributor partners.
Support the website team by helping manage product content and assets as needed during updates and launches.
Assist with tools such as PriceSpider, Blipstar, PowerReviews, including basic setup, monitoring, troubleshooting, and partnering with the vendors for bugs/enhancements.
Document processes and support digital operations tied to product content.
Become cross-trained across the digital team to provide back-up support for the social moderation team, among other activities.
Become cross-trained across the digital team to expand skills and support adjacent central functions.

2-4 years of experience managing PIM, DAM, eCommerce platforms, or digital content systems.
Familiarity with managing product data, digital assets, and content and data governance.
Understanding of website content management and digital workflows.
Strong organizational skills and attention to detail.
Collaborative and flexible, with the ability to handle multiple tasks and shifting priorities.
Creative and open-minded problem solver; this is an evolving function for the organization.
Self-starter with the drive to proactively seek areas of improvement and drive for results while collaborating with many different stakeholders.

Experience with systems such as InRiver, Sitecore Content Hub, or other PIM/DAM platforms.
Exposure to tools like PriceSpider, Blipstar, or similar third-party integrations.
Working knowledge of content file formats (CSV, XML, etc.) and simple data structures.
Interest in growing skills related to website operations and digital marketing tools.
Strong curiosity with some knowledge in AI tools to help drive efficiencies.

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