Marketing Technology Product Manager

Rocket Companies • Detroit, MI

89d

About The Position

As the Marketing Technology (MarTech) Product Manager, you will be responsible for driving the strategy, governance, and optimization of the MarTech ecosystem, ensuring it supports scalable execution, cross-functional alignment, and measurable business impact. You will provide roadmap development, platform management, and process improvement, with the ability to translate complex needs into clear, actionable solutions.

Requirements

• Minimum 5 years of experience in marketing operations, program or project management, process design, or product management
• Bachelor’s degree in marketing, information technology or related field
• Experience managing Software as a Service (SaaS) platforms including vendor oversight and platform optimization
• Demonstrated track record of leading cross-functional technology and process initiatives that deliver sustained business value
• Strong ability to synthesize requirements, structure roadmaps, and communicate with both technical and non-technical stakeholders
• Familiarity with governance, compliance, and security protocols within a marketing technology environment

Nice To Haves

• Hands-on experience managing work management systems and/or creative content systems
• Strong change management instincts and experience navigating stakeholder alignment in a cross-functional environment
• Experience designing self-serve enablement resources, training documentation, and platform governance models
• Systems-thinking mindset with an ability to bridge brand, data, creative, and tech functions

Responsibilities

• Own and evolve the MarTech platform strategy, user experience, and technical backlog
• Lead structured intake, prioritization, and execution of bugs, features, and enhancements
• Partner with business and technical teams to align on solutions, drive measurable outcomes, and scale adoption
• Translate ambiguous cross-functional needs into structured initiatives that improve marketing performance
• Deliver product roadmaps aligned with business priorities, platform capabilities, and adoption goals
• Connect strategy across brand, creative, tech, and data—ensuring scalable and durable solutions
• Define and enforce platform governance including system standards, permissions, and compliance protocols
• Manage vendor relationships (contracts, license optimization, roadmap visibility)
• Partner with compliance, procurement, and data teams to ensure secure, policy-aligned usage
• Identify opportunities to streamline workflows and eliminate redundancies across platforms
• Establish and maintain documentation that supports training, adoption, and cross-team knowledge sharing
• Partner with enablement to design self-serve resources and increase user confidence

Benefits

• Health and well-being support for team members and their families
• Comprehensive perks and health benefits
• Career growth opportunities
• Inclusive workplace culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree