Marketing Technology Manager (Remote from West Coast)
About The Position
The Marketing Technology Manager will own and evolve Parse Biosciences' marketing technology ecosystem, combining hands-on technical execution with strategic thinking to drive measurable pipeline growth. This is an individual contributor role focused on managing our marketing technology ecosystem, sitting at the intersection of marketing, technology, and data. You'll build automation workflows, integrate AI-powered tools, optimize our web presence, and translate analytics into actionable insights. Reporting to the Director of Digital Marketing and Operations, you'll have a significant impact on how we attract, nurture, and convert leads across the full customer journey.
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, or similar
- 5+ years of experience in digital marketing with progressive technical responsibility
- Advanced-level proficiency in HubSpot Marketing Hub Enterprise
- Strong WordPress skills and familiarity with modern web technologies
- Demonstrated experience building and maintaining API integrations
- Solid command of SEO principles and emerging AEO tactics
- Proficiency in Google Analytics and experience building custom reporting dashboards
- Understanding of B2B sales pipelines and marketing's role in revenue generation
- Experience with AI-assisted marketing tools and AI coding assistants
- Experience with account-based marketing platforms
- Working knowledge of HTML, CSS, and JavaScript
- Familiarity with data privacy regulations and compliance requirements
Responsibilities
- Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
- Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
- Build and maintain segmentation strategies for personalized communications
- Identify and implement AI-assisted marketing tools
- Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications
- Evaluate emerging marketing technologies and recommend adoption strategies
- Manage and enhance our WordPress website with a focus on conversion optimization and user experience
- Implement modern web development approaches to improve site performance and functionality
- Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves
- Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools
- Analyze campaign performance and provide data-driven recommendations to improve marketing ROI
- Track and report on pipeline contribution and marketing-influenced revenue
- Develop and support account-based marketing programs targeting key accounts
- Help manage social media accounts and integrate social into broader automation strategies
- Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations
- Maintain documentation of marketing technology processes and integrations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
