Marketing Technology Leader

Cherry Bekaert•Raleigh, NC

2d•Remote

About The Position

Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work, Cherry Bekaert delivers innovative advisory, assurance and tax services to our clients. We are proud to foster a collaborative environment focused on enabling your career growth and continuous professional development. Cherry Bekaert is looking for a Marketing Technology Lead. The Marketing Technology Lead will have the opportunity to work remotely from within the United States. This is a pivotal, transformative position within the Growth Organization, charged with shaping and executing the firm’s B2B Marketing Technology (MarTech) strategy in partnership with matrixed teams. The Marketing Technology Leader will define the vision, lead implementation, and drive optimization of marketing technologies that power firm-wide marketing and business development initiatives. As a key driver of digital transformation and operational excellence, the Marketing Technology Leader will play a critical role in modernizing the marketing function and unlocking growth through technology innovation. As Marketing Technology Lead, you will:

Requirements

10+ years of experience in marketing technology or marketing operations, with at least 3–5 years in a leadership or senior management role within the professional services industry.
Strategic technology planning.
Marketing operations and enablement.
Cross-functional collaboration.
Data governance and compliance.
Strong project management and execution.
Innovation and continuous improvement.
Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Microsoft Dynamics, Salesforce, etc.).
Strong understanding of digital marketing, B2B Sales funnel, campaign tracking, and lead management workflows.
Experience with analytics and reporting tools (e.g., Google Analytics, Power BI, Siteimprove, SEM Rush, etc.).
Excellent problem-solving and troubleshooting skills.
Strong communication and stakeholder engagement abilities, change management, communications and influence.
Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

Provides leadership to team (both on and offshore team members) including coaching, mentoring and professional development or oversight to a department. Responsible for providing performance feedback on a regular basis
Develop and execute the Firm’s marketing technology roadmap in alignment with business and marketing objectives
Analyze MarTech initiative effectiveness, report on campaign performance using data and KPIs, and use insights to drive continuous improvement
Oversee the implementation, integration, and maintenance of marketing platforms (e.g., CRM, marketing automation, analytics tools, website performance, etc.)
Spearhead the strategic development of our DXP with website manager, leveraging technologies to enable real-time, data-driven personalization that enhances customer engagement and drives business growth.
Provide high-level strategic direction and technical support to the in-house SEO team, ensuring their initiatives are powered by the latest marketing technology stack and aligned with broader business objectives.
Collaborate with marketing, IT, and business development teams to ensure systems meet user needs and support campaign execution
Manage vendor relationships, contracts, and platform performance evaluations
Ensure data integrity, privacy compliance, and governance across marketing systems
Audit acquisition MarTech stacks and execute on integration of acquisitions systems
Provide training, support, and documentation for marketing technology users
Monitor and analyze system usage, campaign performance, and ROI to inform optimization strategies
Lead marketing technology projects, including upgrades, migrations, and new tool evaluations
Stay current on emerging market trends and recommend innovations to enhance marketing capabilities

Benefits

Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust, and mutual respect
The opportunity to innovate and do work that motivates and engages you
A collaborative environment focused on enabling you to further your career growth and continuous professional development
Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing
Flexibility to do impactful work and the time to enjoy your life outside of work
Opportunities to connect and learn from professionals from different backgrounds and with different cultures
Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm.
annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

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