Marketing Technology Lead

Miro

104d

About The Position

Miro is building the future of collaboration, and as we evolve, so does our marketing engine. We are seeking a visionary Marketing Technology Lead to join us as a key partner to the Marketing Leadership Team. This role is not just about managing a tech stack; it's about architecting the intelligent infrastructure that will orchestrate Miro’s critical transition to a multi-product strategy. You will be at the center of scaling our growth across both our B2B enterprise and B2C SaaS businesses, building the technological foundation for our next chapter shoulder to shoulder with our Marketing Leadership team.

Requirements

• 10+ years in marketing technology or a related field, with 3+ years leading and scaling high-performing teams.
• Proven leadership of engineering teams building and maintaining marketing tech solutions, with a focus on innovation and efficiency.
• Strong experience with agile methodologies in SaaS environments, enabling cross-functional collaboration between marketing, product, and engineering.
• Deep expertise in designing and optimizing B2B/B2C martech stacks, including CRM (Salesforce), marketing automation (Marketo, Braze, HubSpot), CDPs/DMPs, and analytics tools (GA4, Tableau, Looker).
• Strong grasp of marketing data architecture, instrumentation, attribution modeling, and governance to support data integrity, compliance, and lifecycle management.
• Experience applying AI/ML in martech to drive personalization, predictive analytics, and campaign automation.
• Strategic thinker with the ability to translate complex technical topics into business impact for senior leadership.
• Excellent communicator with a track record of influencing executives and aligning cross-functional teams on large-scale initiatives.
• Comfortable navigating ambiguity and driving transformation in fast-paced, evolving environments, particularly around new tech and AI adoption.

Responsibilities

• Lead & Scale a Team: Recruit, mentor, and manage a world-class team of marketing technology and operations professionals. Foster a culture of excellence, innovation, and accountability to support Miro's ambitious growth targets.
• Architect an AI-Powered Growth Stack: Develop and execute a forward-thinking roadmap for Miro’s MarTech stack, with a clear focus on integrating AI and machine learning.
• Drive AI & Predictive Capabilities: Champion the use of AI across the marketing funnel. Implement predictive analytics for lead scoring and churn prediction.
• Instrument the Full Funnel: Own the marketing data ecosystem, from instrumentation and attribution to governance.
• Master Marketing Automation & Architecture: Evolve our marketing automation and customer engagement infrastructure from a campaign execution tool into an intelligent engine for orchestrating complex, multi-channel user journeys and growth experiments.
• Forge Strategic Cross-Functional Partnerships: Act as the key technology partner to leaders in Marketing, Sales, Data Science, and Engineering.

Benefits

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees