Marketing Technology Lead

AvePoint•Arlington, VA

4h•$100,000 - $120,000

About The Position

The Marketing Technology Lead will be a pivotal force in accelerating our global marketing operations. You'll drive the setup, governance, and enablement of our marketing campaign engine—Marketo and Asana—enabling our regional marketing teams to execute faster, smarter, and at scale. This isn't a 'set it and forget it' role. You'll be the builder and the enabler working to create scalable solutions that multiply the impact of our entire marketing organization. The specialist will help drive critical governance as we scale our marketing efforts across teams, ultimately driving critical improvements in lead-to-pipeline conversion. The ideal candidate is a proactive builder with at least 2 years of marketing automation admin or power user experience including requirements gathering, documentation, building, testing, and enablement.

Requirements

3+ years of experience as HubSpot or Marketo Super Admin
Campaign building expertise: You've built and run complex multi-step email journeys
Data management: Expertise in lead processes, lead routing, consent compliance, and data hygiene
Technical problem-solving: You can troubleshoot issues and debug MAP workflows under minimal supervision
Technical writing: Demonstrated ability to create and maintain technical documentation and SOPs
Project management: Experience managing multiple priorities and familiarity with SCRUM
Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders

Nice To Haves

Marketing automation platform certification (Marketo Certified Expert or HubSpot Marketing Software Certification)
Integrations: Design and build integrations between marketing automation and other applications or data sources
Experience with CRM systems (Dynamics, HubSpot, or Salesforce)
Background in technical writing, process optimization and change management
Understanding of HTML/CSS for email and landing page customization
Experience working in global or multi-regional marketing organizations

Responsibilities

Campaign Management: Manage marketing automation campaign processes, proactively researching and implementing the latest campaign best practices, strategies, and product releases. Implement and manage the global campaign framework in marketing automation to ensure there are standardized templates, audiences, and workflows.
Process Management: Create and maintain comprehensive standard operating procedures for MAP and Asana in the MarkOps Hub, ensuring knowledge transfer and operational continuity.
Enablement: Train marketing teams on Asana and Marketo standards, templates, audiences, and workflows.
Collaboration: Support global demand generation and field team by thinking through business and technical requirements to deploy new use cases in MAP and Asana.
System Governance: Maintain Marketo and Asana’s organizational structure including naming convention, folder structure, teams and user roles, project and program templates, key fields, and ongoing archiving strategy
Audience Segmentation: Build and maintain audience data sets, field mapping, and structure
Martech Management: Support essential marketing technology processes including user provisioning and procurement.