Marketing Technology Engineer

Guardian Life Insurance•Holmdel Township, NJ

9d•Hybrid

About The Position

Overview Guardian Life is seeking a Senior Marketing Technology Engineer to help build, scale, and optimize Guardian’s Marketing Technology and field enablement ecosystem. This role will support enterprise‑scale marketing platforms including Salesforce Marketing Cloud (SFMC), Seismic, Adobe Experience Cloud, and Customer Data Platforms (CDP), enabling personalized, data‑driven engagement across digital channels. The ideal candidate brings deep MarTech expertise, strong data and integration skills, and a collaborative mindset to translate marketing strategy into scalable technology solutions. You Have (Qualifications) 8–10 years of hands‑on experience designing and delivering enterprise‑scale marketing technology solutions Hands‑on experience with at least one leading marketing platform such as Salesforce Marketing Cloud (SFMC), Seismic, or Adobe Experience Cloud (AEM, Campaign, or related tools), with the ability to quickly learn additional platforms Deep understanding of email and digital marketing technologies, including deliverability, domain and IP reputation, spam regulations, engagement metrics, personalization, and campaign optimization Strong knowledge of marketing data architecture, including data modeling, ingestion, transformation, mapping, subscriber/profile management, and identity resolution Experience working with Customer Data Platforms (e.g., Salesforce Data Cloud, Segment by Twilio, or similar), including unified customer profiles, segmentation, and orchestration Proven experience designing and supporting integrations, with a solid understanding of APIs, batch and real‑time data feeds, security, authentication, and error handling Strong analytical and data‑driven mindset, with experience leveraging campaign performance and engagement insights to inform marketing and technology decisions Understanding of AI‑driven marketing and agentic AI capabilities (automation, decisioning, personalization, optimization); hands‑on experience is a plus Ability to work effectively with onshore and offshore teams, providing technical leadership and ensuring high‑quality delivery Creative, collaborative, and solution‑oriented approach with the ability to partner across marketing, business, engineering, and vendor teams Strong commitment to governance, security, data privacy, consent management, and enterprise architectural standards

Requirements

8–10 years of hands‑on experience designing and delivering enterprise‑scale marketing technology solutions
Hands‑on experience with at least one leading marketing platform such as Salesforce Marketing Cloud (SFMC), Seismic, or Adobe Experience Cloud (AEM, Campaign, or related tools), with the ability to quickly learn additional platforms
Deep understanding of email and digital marketing technologies, including deliverability, domain and IP reputation, spam regulations, engagement metrics, personalization, and campaign optimization
Strong knowledge of marketing data architecture, including data modeling, ingestion, transformation, mapping, subscriber/profile management, and identity resolution
Experience working with Customer Data Platforms (e.g., Salesforce Data Cloud, Segment by Twilio, or similar), including unified customer profiles, segmentation, and orchestration
Proven experience designing and supporting integrations, with a solid understanding of APIs, batch and real‑time data feeds, security, authentication, and error handling
Strong analytical and data‑driven mindset, with experience leveraging campaign performance and engagement insights to inform marketing and technology decisions
Understanding of AI‑driven marketing and agentic AI capabilities (automation, decisioning, personalization, optimization); hands‑on experience is a plus
Ability to work effectively with onshore and offshore teams, providing technical leadership and ensuring high‑quality delivery
Creative, collaborative, and solution‑oriented approach with the ability to partner across marketing, business, engineering, and vendor teams
Strong commitment to governance, security, data privacy, consent management, and enterprise architectural standards

Responsibilities

Build, enhance, and support marketing journeys, automation scripts, and scheduled jobs across MarTech platforms
Design and implement scalable solutions across SFMC, Seismic, Adobe Experience Cloud, and CDP platforms
Improve and maintain sending domain and sender reputation for large‑scale email campaigns, including SPF/DKIM/DMARC authentication, IP and domain warm‑up, list hygiene, deliverability monitoring, and complaint management
Support customer profile unification, identity resolution, audience segmentation, and orchestration within CDP environments
Design, implement, and support integrations between marketing platforms and enterprise systems
Partner with marketing and business stakeholders to translate strategy into reliable, scalable technology solutions
Provide technical guidance and oversight to distributed delivery teams
Ensure solutions adhere to Guardian’s security, governance, compliance, and architectural best practices

Benefits

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
Benefits apply to full-time eligible employees.

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