Marketing Technology & Data Analyst - Spectrum Reach

Spectrum-posted 2 months ago
Cary, NC
Telecommunications
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The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach's full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution—ensuring cross-functional agility and readiness for future innovations.

  • Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
  • Assist with setup and enhancement of marketing, sales, and customer experience workflows—leveraging first- and third-party data, segmentation, targeting, measurement, and reporting.
  • Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation—while supporting additional transformation projects over time.
  • Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
  • Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement—driving new approaches for audience targeting and lead optimization.
  • Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
  • Document workflows and build playbooks to support adoption, training, and scale across various functional groups.
  • Bachelor's degree in Marketing, Information Systems, Data Science, or related field.
  • 2+ years in marketing operations, martech management, or analytics—ideally in an enterprise/B2B environment.
  • Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools.
  • Skills in workflow logic, campaign automation, and reporting/dashboarding.
  • Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus.
  • Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices.
  • Excellent communication, collaborative problem-solving, and process documentation skills.
  • Exposure to ABM, lead scoring, segmentation, or intent data solutions.
  • Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools.
  • Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows.
  • Growth/evolution mindset—with a desire to expand responsibilities into new areas as the business, platforms, and team evolve.
  • Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
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