Marketing Technology Commercial Enablement Senior Manager

Lumen Technologies • Madison, WI

397d • $111,480 - $148,630 • Remote

About The Position

The Marketing Technology Commercial Enablement Senior Manager at Lumen is responsible for driving product marketing strategy and serving as the key interface with the Revenue Enablement team. This role focuses on developing and executing marketing plans that enhance product adoption, customer engagement, and revenue growth, while ensuring alignment across cross-functional teams to achieve business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Management of Information Systems, or a related field; MBA preferred.
• Proven experience in product management, preferably in a B2B environment.
• Strong understanding of revenue enablement and sales processes.
• Excellent communication and collaboration skills.
• Ability to think strategically and execute tactically.
• Proficiency in marketing automation tools and CRM systems.
• Strong analytical skills and data-driven mindset.
• Creative thinker with the ability to develop innovative marketing strategies.

Responsibilities

• Align ABM and other marketing campaigns with Priority Plays and Enablement Strategy activities to ensure consistent messaging and targeting across the seller and buyer journeys.
• Meet regularly with Revenue Enablement leaders to understand their priorities and represent them for Enablement, ensuring alignment across the organization.
• Create and implement comprehensive marketing plans to promote products and drive customer acquisition and retention.
• Serve as the primary liaison between Product Marketing and Revenue Enablement teams to ensure seamless communication and alignment on go-to-market strategies.
• Conduct market research to identify customer needs, market trends, and competitive landscape, using insights to inform product positioning and messaging.
• Lead product launch initiatives, including the development of launch plans, sales enablement materials, and marketing campaigns.
• Develop compelling marketing content, including product collateral, case studies, whitepapers, and presentations.
• Provide the sales team with tools and resources needed to effectively sell products, including training and competitive analysis.
• Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement.
• Build and maintain relationships with key customers and advocates to gather feedback and drive customer success stories.

Benefits

• Health insurance
• Life insurance
• Voluntary lifestyle benefits
• Short-term incentives or sales compensation
• Long-term incentive eligibility for Director and VP positions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree