Marketing Technology Administrator

Burr & Forman•Orlando, FL

1d•Hybrid

About The Position

Burr & Forman, an Am Law 200 firm with over 350 attorneys, seeks qualified candidates for a Marketing Technology Administrator position to support the firm’s business development efforts. This is a hybrid role reporting to the Director of Marketing and ideally located in Orlando, FL; Nashville, TN; Atlanta, GA; or Charlotte, NC, but other office locations may be considered. The Marketing Technology Administrator will collaborate with key stakeholders to gather and translate their needs into actionable solutions that leverage technology and strengthen the firm’s data strategy. Product ownership will include the firm’s Client Relationship Management (InterAction) and Experience Management (Foundation) platforms.

Requirements

Deep working knowledge of Foundation or InterAction is required. Working knowledge of both is preferred.
Champion for change management, process improvement, user adoption, and the constant evolution of complex data strategies and needs.
Demonstrated ability to manage multiple complex assignments with competing deadlines and priorities under minimal direct supervision, exercising patience and professionalism during stressful situations. Experience managing projects from inception through planning, execution, and delivery phases.
Proactive and solution-oriented, with the confidence to contribute insights and recommendations related to platform maintenance, enhancements, and data quality improvements.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Working knowledge of the Microsoft Office suite, especially Excel.
Comfortable collaborating or working alone; enthusiastic, approachable, and flexible.

Nice To Haves

Experience with project management (Asana) and data visualization (Power BI) platforms preferred.
Bachelor’s degree preferred. Work experience in lieu of a degree will be considered.

Responsibilities

Serve as the day-to-day administrative contact for platform questions, including search and reporting inquires, troubleshooting, and training requests.
Oversee user onboarding and deactivation.
Partner with Director of Marketing to develop and implement data governance plans to normalize data for use in downstream systems and to support data analysis and visualization.
Manage data quality and ensure data integrations and imports are tested and monitored for accuracy and consistency.
Design and maintain appropriate taxonomies and ensure accurate mapping to the appropriate fields.
Partner with IT staff, vendors, and other third parties to address system-level technical issues, manage internal and external integrations, and implement upgrades and enhancements.
Monitor back-end processes and settings to ensure optimal technical configuration of CRM and XM systems.
Formalize processes for both administrative and end users and develop new workflows where needed.
Evaluate workflows and identify opportunities for operational improvement, efficiency, and best practice adoption.
Partner with department leadership to develop training materials and facilitate training for new users as well as continuing education on new features, processes, and best practices.
Monitor user activity and implement solutions to improve user adoption.