Marketing Technologies Product Manager

Texas Capital Bancshares • Austin, TX

184d

About The Position

As the Senior Martech Product Manager, you will be responsible for leading and managing our marketing technology stack to support both B2B and B2C marketing initiatives. You will work closely with cross-functional teams to ensure the effective implementation and utilization of marketing technologies to achieve our business goals.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or a related field
• 5-7 years of proven experience in leading and managing marketing technology initiatives
• Strong understanding of B2B and B2C marketing strategies and tactics
• Proven track record in managing marketing technology platforms such as marketing automation, CDP, DMP
• Excellent analytical and problem-solving skills
• Demonstrated ability to manage and build partnerships with technology vendors and SI partners
• Ability to work in a fast-paced and dynamic environment
• Ability to build and maintain positive working relationships across the organization at all levels

Nice To Haves

• Financial industry experience preferred
• Passionate about leveraging technology and data to drive performance
• Experience in vendor management and supporting external releases or new technology rollouts
• Basic SQL abilities preferred
• API management experience preferred

Responsibilities

• Develop and execute a comprehensive martech strategy that aligns with overall marketing objectives, supporting B2B and B2C marketing.
• Stay updated with the latest trends in marketing technology and provide recommendations for continuous improvement.
• Lead the selection, implementation, and management of marketing technology platforms and tools, ensuring seamless data flow across systems.
• Analyze and optimize the performance of marketing technologies to enhance campaign effectiveness and ROI.
• Serve as the SME to internal teams on opportunities to capitalize data and technology to fulfill organizational goals.
• Monitor and report on the performance of martech initiatives, providing insights and recommendations for improvement.
• Ensure compliance with data privacy regulations and best practices in data management.
• Gather, synthesize, and articulate business requirements, acting as product owner for multiple platforms.
• Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements.
• Partner with vendors and systems integration partners to implement new platforms and manage releases.

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree