Bath Concepts-posted 3 months ago
Full-time • Entry Level
Libertyville, IL

As a Marketing Support Specialist reporting to the Digital Marketing Manager, you will manage key marketing processes including lead tracking, dealer onboarding, and data management — all while building your expertise in both digital and traditional marketing. This role offers you the chance to take ownership of projects, solve problems, and continuously improve marketing operations with a clear path to becoming a marketing expert.

  • Manage lead entry, tracking, and reporting for marketing campaigns to support sales growth and business objectives.
  • Maintain and optimize dealer territory zip code lists, customer databases, and marketing materials to ensure accuracy and efficiency.
  • Develop, update, and automate data tools to improve reporting and operational processes.
  • Communicate cross-functionally with dealers and internal teams to resolve issues related to lead follow-up, invoicing, and onboarding.
  • Take initiative to identify opportunities for process improvement and automation within marketing workflows.
  • Support digital and traditional marketing channel planning and execution, gaining hands-on experience with campaign coordination and performance tracking.
  • Track and manage customer registrations, dealer onboarding, geographic territories, and invoicing, ensuring seamless data flow and accuracy.
  • Collaborate with the Digital Marketing Manager and Marketing Manager to deliver projects that drive business growth and customer engagement.
  • Bachelor’s degree (4-year) in Marketing, Business, Communications, or a related field.
  • Proficiency in Microsoft Office Suite, especially Excel; experience with marketing automation or CRM software is a plus.
  • Strong analytical skills with the ability to manage and interpret data to inform decisions.
  • Demonstrated experience in cross-functional communication and problem resolution.
  • Passion for continuous learning and taking on new projects in both digital and traditional marketing channels.
  • Highly organized with a keen eye for detail and a commitment to process improvement and automation.
  • Ability to work independently while collaborating effectively with diverse teams.
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