Marketing Summer 2026 Internships

Southwest Airlines•Dallas, TX

10h•$20 - $22•Onsite

About The Position

Notice: We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application. Southwest Airlines' Marketing Internships span across several different Teams within the Marketing Departments. If hired, Interns may be asked to support a variety of projects within one of the following Teams: Marketing Intern - The Marketing Intern will assist in the execution of Marketing and go-to-market (GTM) campaign efforts in support of the business needs within multiple functional areas such as Local Strategy, Loyalty, System-wide Traffic, Chase Co-Brand, and Getaways. Brand Governance Intern - The Brand Governance Intern will assist the Team in maintaining and evolving Southwest Airlines’ brand standards by supporting updates to the Brand Style Guide, organizing and tagging assets in Adobe Experience Manager, and helping ensure resources in the Brand Portal are accurate and accessible. This role will also contribute to process documentation, file conversions, and template updates, giving the intern hands-on experience with enterprise-level branding tools and systems while helping keep the Southwest Brand consistent and easy to use across all creative touchpoints. Brand Partnerships & Community Engagement Intern - Our Team brings the Southwest brand to life through authentic relationships and memorable experiences that create a sense of Community. Through our collective work, the team moves toward this goal driving revenue, customer loyalty, and market expansion for the Company. The Brand Partnerships & Community Engagement Intern will assist in ensuring continuity within the Go-To-Market process by providing clear direction towards campaign milestones, maintaining timing, and holding the project team accountable in order to execute with excellence. CPMs efforts support strategy and creative teams while keeping the business needs in the forefront for multiple functional areas such as Local Strategy, Customer Development, Traffic, Southwest Business, and Southwest Vacations. Additional Details: Join Southwest as a Summer 2026 Intern, with a 12-week internship lasting from May 19 – August 7, 2026. Pay of $20-$22 per hour, corresponding with progress toward degree Stipends may be offered based on eligibility and program criteria The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive). Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and tasks. Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel). Interns will be provided any required equipment, such as a laptop, for the internship. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Requirements

Strong written and verbal communication skills
Ability to show initiative and be a self-starter
Ability to work independently and willingness to function as part of a team
Ability to coordinate multiple tasks and complete assignments with tight deadlines
Must be detail-oriented
Proficient with Microsoft Office applications (Word, Excel, PowerPoint)
Interest in analyzing data; ability to learn new tools for data analysis
Interest in communication; ability to create and tell a story from data
Must be able to maintain confidential information
Must be willing to contribute during brainstorming sessions and actively participate from concept to execution
High School Diploma, GED or equivalent education required
Progress toward a degree, major, or minor in Marketing, Graphic Design, Visual Communication, Digital Media, Business, Social Science (Psychology, Anthropology, Sociology), Public Relations, Advertising, Market Research, Communications or similar degree required
Progress towards a 4-year undergraduate degree preferred
To be eligible, you must be currently enrolled as a full-time student (as defined by your university) at the time of application and during the internship
At least 3 semesters remaining at the time the internship ends is preferred
Minimum 2.5 cumulative GPA at the time of application
Must be at least 18 years of age
You must have a valid U.S. Social Security Number to complete the full hiring process
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Nice To Haves

Previous part-time work experience or internship
Advanced proficiency in Excel and PowerPoint
Familiarity with project management tools and data visualization tools (e.g., Tableau, Power BI)
Knowledge of airline industry trends and digital product development
Interest in aviation, travel, and customer experience
Experience creating dashboards or reports using BI tools
Basic knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop) or other design tools.
Ability to learn and work within digital asset management systems (Adobe Experience Manager) and Brand Portal.
Interest in branding, design systems, and creative production.

Responsibilities

Assisting with updates to brand guidelines and related documentation
Supporting organization and maintenance of brand assets and resources
Preparing and delivering files in appropriate formats for internal and external use
Helping maintain brand resource platforms and ensuring materials are accurate and accessible
Creating and updating process documentation to support brand governance workflows
Assisting with template updates for presentations and other brand materials
Participating in reviews of creative work to ensure alignment with brand standards
Developing and fulfilling promotions and sweepstakes
Drafting letters of agreement
Supporting activation execution
Sourcing brand premium items
Routing creative and legal documents for approvals
Conducting market and competitive research
Leading customer outreach for events
Contributing to the strategy of current promotional activities
Responding to partnership and sponsorship inquiries
Scheduling meetings and managing office administrative duties, including preparing decks for executive meetings and taking notes to keep teams informed
Attending meetings and collaborating with cross-functional teams across the organization to achieve project objectives
Supporting communications and content generation for internal and external channels
Assisting in the creation and development of team assets and resources
Completing ad hoc tasks as assigned by leadership
Participating in go-to-market (GTM) strategies across Local Strategy, Loyalty, System-wide Traffic, Chase Co-Brand, and Getaways
Collaborating with marketing strategy to execute GTM briefs for current business needs
Communicating and collaborating with team members on strategic development
Attending cross-departmental and cross-functional meetings
Possibility of travel for projects and events
Performing other job duties as directed by the team