Marketing Strategy Sr Analyst

UPS

1d • Onsite

About The Position

This position gathers data and performs analyses to develop and evaluate UPS’s marketing strategy. The analyst consults with internal subject matter experts to assist in identifying the best approach to gather information and find revenue opportunities. This role involves following relevant trends, working with marketing research, and conducting customer visits to understand customer needs. The position utilizes in-house reporting tools and secondary data sources to gather data for analyses and decision-making, and is responsible for summarizing and communicating results of analyses to key stakeholders throughout the organization.

Requirements

• Bachelor’s Degree or International equivalent
• Experience conducting analysis
• Proficient in Microsoft Office Word, PowerPoint, and Excel

Nice To Haves

• Master’s Degree or international equivalent in Marketing

Responsibilities

• Develops subject matter expertise on internal and external sources of information for both quantitative and qualitative analyses to provide information for decision making.
• Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS.
• Creates and updates business cases by creating sophisticated financial models that identify root causes, quantifies potential impact and recommends action plans based on external market and UPS data sources (e.g. BIA, Data Warehouse, Qualtrics, NPS, competitive research, etc.).
• Synthesizes complex data and analysis into clear narratives that highlight key insights, risks and recommended actions to support informed decision-making by stakeholders.
• Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance.
• Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees