Marketing Strategy Senior Lead Consultant

Wells Fargo • Charlotte, NC

78d • Hybrid

About The Position

Wells Fargo is seeking a Marketing Strategy Senior Lead Consultant within Consumer, Small & Business Banking (CSBB) to lead end-to-end conversion funnel optimization and digital customer eCommerce strategies, with a focus on digital shopping channels for the Consumer Bank. Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning analytics, technology, digital, product, and execution to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital shopping behaviors, channels, and online platforms.

Requirements

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, eCommerce, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

• Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
• 1+ years of experience working in banking or financial services
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Ability to build a test and learn agenda through business case creation and stakeholder prioritization
• Ability to prepare management-level presentations and influence senior decision makers
• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
• Ability to work independently and prioritize tasks and responsibilities
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Responsibilities

• Develop and implement comprehensive marketing strategies to improve digital conversion and customer experience
• Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening
• Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
• Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
• Serve as a thought leader, influencing enterprise strategy and fostering alignment across lines of business, vendor partners, and internal team
• Provide performance updates to leadership including C-suite executives
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Embrace test and learn while being thorough in the management of details

Benefits

• Competitive salary
• Robust benefits package
• Programs to support work-life balance and well-being
• Discretionary bonus eligibility

What This Job Offers

• Job Type: Full-time
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 1,001-5,000 employees