Marketing Strategy Senior Associate, Sports and Entertainment
About The Position
Step into the role of Marketing Strategy Senior Associate on our Sports & Entertainment Marketing team, where your expertise will support property management and activation. You'll help deliver innovative marketing strategies that maximize brand impact and customer engagement across marquee sports and entertainment partnerships. As a Marketing Strategy Senior Associate in the Sports & Entertainment Marketing team, you will support the management and activation of key sports and entertainment properties. You'll play a vital role in developing and executing marketing strategies that drive brand visibility and client engagement. You will have a passion for sports and entertainment, strong project management skills, attention to detail and experience in sponsorship marketing.
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in marketing, sponsorship, or event activation
- Strong project management and organizational skills
- Excellent written and verbal communication abilities
- Proven ability to work collaboratively in a fast-paced environment
- Experience managing multiple projects simultaneously
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
- Detail-oriented with strong analytical skills
- Ability to build relationships with internal and external stakeholders
- Demonstrated problem-solving and critical thinking skills
- Willingness to work occasional evenings and weekends for event support
Nice To Haves
- Experience in sports and entertainment marketing or sponsorship
- Familiarity with property management and activation best practices
- Knowledge of marketing analytics and measurement tools
- Experience working with agencies and external partners
- Creative mindset with ability to develop innovative marketing solutions
- Understanding of brand management principles
Responsibilities
- Support the management of sports and entertainment property partnerships
- Develop and execute activation plans for marquee events and sponsorships
- Coordinate cross-functional teams to deliver integrated marketing campaigns
- Track and report on activation performance and marketing ROI
- Assist in the development of client engagement strategies
- Manage project timelines, budgets, and deliverables
- Liaise with external partners, agencies, and vendors
- Identify opportunities to enhance property value and client experience
- Prepare presentations and marketing materials for internal and external stakeholders
- Stay current on industry trends and best practices in sports and entertainment marketing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Credit Intermediation and Related Activities
Number of Employees
5,001-10,000 employees
