Marketing Strategy Senior Associate-Customer First XLOB Marketing

JPMorganChase • Newark, NJ

4h

About The Position

The Customer First XLOB Marketing team unites business units to deliver integrated, data-driven marketing strategies that elevate our brand and maximize organizational value. We focus on driving growth, reinforcing our value proposition, and leveraging insights to shape impactful campaigns. As a Marketing Strategy Senior Associate on the Customer-First Cross-LOB Marketing team, you will help shape the Security Marketing campaign strategy and manage best-in-class programs that advance cross–line of business objectives. You will also lead the internal communications channel focused on educating employees about emerging fraud and scams—owning strategy, messaging alignment, and cadence. Partnering closely with strategy leads and execution teams, you’ll deliver integrated, data-driven campaigns that reinforce Chase’s value proposition and support our customer-first mission.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of professional experience leading projects and marketing campaigns.
• Proven ability to thrive in a fast-paced, team-oriented environment; strong attention to detail; comfortable managing multiple programs under tight deadlines.
• Willingness to roll up sleeves and own the details of execution.
• Creative and innovative within structured processes; commitment to continuous improvement and operational efficiency.
• Strong relationship-building and negotiation skills; earns trust with internal/external partners across all levels, including senior leadership.
• Excellent written and oral communication skills.
• Proficiency in Adobe Acrobat, PowerPoint, and Excel.

Responsibilities

• Support development of the Security Marketing campaign strategy; leverage performance learnings and insights to drive goals.
• Collaborate with marketing leads to identify opportunities, define campaign strategies, and build measurement and reporting frameworks.
• Manage multi-channel campaigns to ensure initiatives are on-strategy, on time, and within budget.
• Coordinate cross-LOB and functional partners (Brand Marketing, audience targeting, analytics, digital asset build, Legal, Compliance/Regulatory Review, and others).
• Follow a disciplined execution process from creative agency kickoff through launch and post-campaign optimization.
• Use business-approved tools (e.g., Adtrax, Workfront) to document, route, approve, and track content/tactics; ensure compliance with Audit and Controls.
• Recommend improvements based on results; drive efficiencies, reduce costs, and elevate engagement tactics to deliver measurable outcomes.
• Partner with analytics and marketing leads to deploy measurement frameworks; assess campaign and content effectiveness; translate insights into action.
• Lead the strategy and execution of the internal communications channel educating employees on emerging fraud and scams; align messaging and cadence across stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level