Marketing Strategy Manager - Owned Channels- Vice President

JPMorgan Chase & Co. • Columbus, OH

1d

About The Position

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including Chase.com (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).
As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.

Requirements

• 6+ years of experience in digital, direct-to-consumer marketing.
• Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments
• Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results
• Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Experienced manager of marketing budgets, forecasts, and expected financial returns

Nice To Haves

• Financial services industry experience a plus
• Proven ability to take initiative, influence others and achieve results
• Constantly pushes boundaries of "what could be" to drive innovation
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Loves testing, learning, and taking calculated risks

Responsibilities

• Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and/or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence
• Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities
• Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets
• Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps
• Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages
• Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve
• Identify, triage and escalate ad performance issues for timely resolution

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed