Marketing Strategy Manager - Disney Consumer Products
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About The Position
Disney Consumer Products (DCP) is a dynamic division of The Walt Disney Company that brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. The Marketing Strategy Manager will play a pivotal role in the DCP Global Marketing Strategy Team, focusing on delivering best-in-class global marketing and go-to-market strategies for iconic brands such as Disney Princess and Frozen. This position is essential in creating maximum value for the company by partnering with internal teams and external agencies across various functions including brand marketing, creative advertising, public relations, customer engagement, and franchise teams. In this role, the Marketing Strategy Manager will be responsible for developing and executing integrated communication plans, evaluating creative outputs, and monitoring campaign performance. The position requires a strategic mindset to provide input on marketing campaigns tied to product launches, ensuring that all marketing efforts align with the overall business strategy. The Manager will also be tasked with managing campaign budgets, tracking actions to meet deadlines, and facilitating communication among stakeholders to ensure seamless execution across global markets. The Marketing Strategy Manager will report directly to the Senior Marketing Operations and Campaign Manager, and will be instrumental in fostering strong relationships with licensee partners to support high-quality marketing programs. This role demands a highly organized individual with a detail-oriented approach, capable of balancing multiple projects while driving innovative marketing strategies that resonate with target audiences.
