Marketing Strategy Lead

Citigroup • New York, NY

422d • $129,840 - $194,760

About The Position

The Marketing Strategy Lead (VP) on Spend Engagement is responsible for driving business results for Branded Cards through the development and execution of multi-channel marketing campaigns. This role focuses on enhancing customer engagement with card benefits, increasing card spend, and promoting product upgrades, all while ensuring a client-centric approach. The position requires collaboration across various teams to shape marketing strategies that improve customer experience and meet financial goals.

Requirements

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Deep knowledge across all communication channels, including email/direct mail, web, owned digital, mobile in-app, and paid/display media.
• Strategic and analytical thinker with the ability to identify new opportunities and make data-driven decisions.
• Curious and self-motivated with a passion for continual improvement.
• Highly capable in driving change and innovation to deliver growth.
• Experienced in defining testing strategies and objectives.
• Ability to manage multiple work streams simultaneously and adapt to change.
• Hands-on, pragmatic problem solver with the ability to design solutions and anticipate problems.
• Strong communication skills and ability to present and influence across all levels of the organization.

Nice To Haves

• Master's degree preferred.
• Creative problem solving and sense of ownership.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Identify opportunities to improve the customer experience, drive innovation, and deliver business results.
• Lead campaign strategy, planning, and implementation of marketing initiatives.
• Partner in the development of a spend engagement strategy engine utilizing omni-channel approaches.
• Create test and learn agenda with a high degree of autonomy.
• Collaborate cross-functionally with Analytics, Risk, Product, Finance, and Legal partners to identify new testing opportunities and assess campaign performance.
• Prioritize efforts based on available channel resource capacity and funding.
• Secure formal partner approvals to ensure adherence to Citi's control framework.
• Lead key expansion and optimization projects that deliver organic growth to the programs.
• Contribute to the long-term development of the program, managing strategic initiative roadmaps.

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages including vacation, sick leave, and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree