Marketing Strategy Lead - HCP & Community Outreach (Clinical Research)

Alcanza Clinical Research-posted 3 days ago

Full-time • Mid Level

Lake Mary, FL

101-250 employees

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Alcanza is a growing multi-site, multi-phase clinical research company with a network of locations in MA, NH, MI, VA, SC, FL, GA, AL, MO, TX and Puerto Rico. We have established a strong presence across Phase I-IV studies and several therapeutic areas including vaccine, neurology, dermatology, psychiatry, and general medicine. Join us as we continue to grow. The Marketing and Patient Experience Strategy Lead (MSL) - HCP & Community Outreach is responsible for developing, executing, and leading engagement strategies that strengthen relationships with healthcare providers and community partners in support of clinical research initiatives. This role drives awareness of ongoing studies, supports participant recruitment efforts, and ensures all outreach activities align with organizational goals and timelines.

Collaborate with sites and patient liaisons to identify, research, and prioritize healthcare providers, specialty clinics, and referral networks aligned with active and upcoming clinical trials.
Conduct ongoing outreach to physicians, NPs/PAs, office managers, and medical staff to introduce research opportunities.
Maintain a regular cadence of follow‑up with HCPs to keep them informed, engaged, and supported.
Partner with site teams and central recruitment to understand study protocols, inclusion/exclusion criteria, and ideal patient profiles to determine which HCP relationships to leverage.
Translate study information into clear, compliant HCP‑facing materials (referral guides, visit overviews, eligibility summaries).
Provide sites and patient liaisons with standard Alcanza and site materials to initiate HCP touchpoints.
Collaborate with TCPs to request training/compliance support and ensure HCP referrals receive adequate follow‑up.
Monitor referral quality and quantity to support site recruitment goals.
Build relationships with local/regional organizations, health systems, and community clinics serving relevant populations.
Identify and cultivate partnerships with community organizations, nonprofits, senior centers, cultural groups, advocacy groups, churches, and public health programs.
Support site and patient liaisons in educating community partners about available clinical studies and their benefits.
Maintain ongoing relationships through regular communication, check‑ins, and collaborative activities.
Represent the company as a trusted resource and liaison within the community.
Plan and coordinate community events, health fairs, informational sessions, and local gatherings to promote clinical research awareness.
Assist with site‑led event initiatives as needed.
Ensure event materials and messaging are compliant, appropriate, and available.
Track attendance, leads, and follow‑up needs from each event.
Track outreach efforts, follow‑up cycles, referral activity, and lead quality.
Provide weekly email updates on trends, barriers, and opportunities for improving engagement.
Schedule and lead monthly presentations with sites and patient liaisons to review studies, referral workflows, and referral tracking.
Work cross‑functionally with recruitment and clinical operations to align messaging, collateral, and outreach campaigns.
Maintain a database of community partners, event calendars, contacts, and outreach activity.
Gather insights on community needs, barriers to participation, and opportunities to increase trust and engagement.
Monitor performance metrics and recommend improvements to community strategies.
Ensure all interactions comply with HIPAA, FDA, and GCP guidelines.
Maintain trackers of provider lists, touchpoints, visit reports, and outreach schedules.
Prepare regular reports for leadership summarizing performance against KPIs (provider outreach volume, meetings scheduled, referrals received, impact on enrollment).
Collect and consolidate event recaps, KPI summaries, and reach metrics for leadership.
Assist in building workflows that improve provider engagement and recruitment efficiency.
Ensure all outreach activities comply with HIPAA, GCP, and company policies.
Facilitate meetings with internal stakeholders and external partners to communicate progress, nurture relationships, and address issues.
Perform all other duties as assigned
May be required to travel up to 20% of the time, dependent on business needs.

A Bachelor’s degree in health administration, health sciences, business or related field AND a minimum of 5 years related experience, or an equivalent combination of education and experience, is required.
Experience with community outreach, HCP/physician partnerships, and physician engagement is required.
Must have established partnerships and demonstrated experience building strong relationships with physicians within the clinical trial space.
Must possess a deep understanding of HCP marketing engagement strategies and have experience collaborating effectively with cross-functional teams on outreach activities.
Proficiency with computer applications such as email, electronic health records, and basic applications.
Ability to type proficiently (40+ wpm).
Must possess strong organizational skills, attention to detail, and have basic math proficiency.
Well-developed written and verbal communication skills.
Well-developed listening skills and the ability to work well alone as well as in a team atmosphere.
Ability to handle multiple tasks and changes in workloads and priorities.
Ability to be professional, respectful of others, self-motivated, and exemplify a strong work ethic.
Must possess a high degree of honesty and dependability.
Ability to work under minimal supervision, identify problems and help find solutions.
Ability to handle highly sensitive patient health information in a confidential and professional manner, and in compliance with HIPAA guidelines.
May be required to travel up to 20% of the time, dependent on business needs.

Experience working with clinical trial management systems (CTMS) is preferred.
Bi-lingual (English / Spanish) proficiency is a plus.

Full-time employees regularly scheduled to work at least 30 hours per week are benefits-eligible, with coverage starting on the first day of the month following date of hire.
Medical, dental, vision, life insurance, short and long-term disability insurance, health savings accounts, supplemental insurances, and a 401k plan with a safe harbor match are offered.

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Marketing Strategy Lead - HCP & Community Outreach (Clinical Research)

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