Marketing Strategy Intern, Walt Disney World Resort, Summer/Fall 2026
About The Position
About the Role & Program “We create Magic.” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true! Our ultimate objective is to drive consumer demand, visitation and revenue goals for Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visit during a specific season, reach a specific consumer segment, stay in a Disney Resorts Collection hotel, and purchase a ticket to Walt Disney World Theme Parks. This internship is a full-time, six-month commitment in the Orlando, FL area from June 2026 - January 2027 What You Will Do You will help deliver annual revenue and attendance goals for Walt Disney World Resort. Important responsibilities will include supporting Managers by building and implementing communication plans, evaluating campaign creative, analyzing consumer research results, interpreting analyses and determining go-forward action plans, monitoring tactical performance, and other key projects as assigned. By applying for this role, you may be considered for a Marketing Strategy Internship role on one of the following teams: Domestic Audience Marketing, Florida Resident & Annual Pass Marketing, Merchandise Marketing, Disney Resorts Collection & Central Florida Tourist Marketing, Multi-Cultural Marketing, or Experience & Technology Marketing. Make an impact by... Thinking critically to develop strategic inputs, communicate strategies, and develop communication plans to support business objectives Creatively solving business issues through innovation of new ideas Interpreting data to understand trends and assisting in researching, analyzing and reporting Coordinating and leading a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion Collaborating with internal teams to support business needs through emails, organic and paid media, web content, etc., and developing and executing marketing strategies across the business to reach key audiences
Requirements
- Ability to construct and present a compelling story from data analysis and consumer insight/research, and comfort working with numbers required
- Team collaboration with the ability to handle conflict to positive resolution
- Proficiency using Microsoft Office Suite and developing presentation decks
- Previous Marketing Internship experience
- Takes initiative and possesses personal leadership skills with an entrepreneurial mindset
- Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
- At least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or Disney College Program
- Be compliant with The Disney Look appearance guidelines
- Fully available to work full time hours (approximately 40 hours per week) have a consistent, reliable work schedule throughout the internship
- Able to provide/have reliable transportation to/from work
- Able to provide own housing for the duration of the internship program in the Orlando, Florida area
Nice To Haves
- Prior Disney Experience
- Familiarity with AI & AI Powered Tools
- Fluent in Spanish
- Senior year preferred
- Major or previous coursework in Marketing, Business, or related field
Responsibilities
- supporting Managers by building and implementing communication plans
- evaluating campaign creative
- analyzing consumer research results
- interpreting analyses and determining go-forward action plans
- monitoring tactical performance
- Thinking critically to develop strategic inputs, communicate strategies, and develop communication plans to support business objectives
- Creatively solving business issues through innovation of new ideas
- Interpreting data to understand trends and assisting in researching, analyzing and reporting
- Coordinating and leading a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion
- Collaborating with internal teams to support business needs through emails, organic and paid media, web content, etc., and developing and executing marketing strategies across the business to reach key audiences
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
