Paychex-posted 3 months ago
$95,390 - $140,900/Yr
Full-time • Senior
Allentown, PA
5,001-10,000 employees
Professional, Scientific, and Technical Services

The Marketing Strategy Business Leader will be responsible for crafting and executing the marketing strategy for a designated business unit. This role involves close collaboration with the General Manager of the assigned business unit to ensure alignment with overall business objectives. The Marketing Strategy Business Leader will partner with the marketing team across various functions, including demand generation, channel marketing, product marketing, customer marketing, creative, brand, and operations, to bring strategies and programs to market effectively aligned to business unit revenue and pipeline goals. Additionally, this role will be accountable for reporting monthly, quarterly, and annual marketing results to the General Manager of the segment. The ideal candidate will have a strong background in marketing strategy, excellent leadership skills, and a proven track record of driving business growth through innovative marketing initiatives.

  • Develop and implement strategic marketing plans for their assigned business unit, ensuring alignment with overall company goals and objectives.
  • Collaborate with the General Manager and other key stakeholders to align marketing initiatives with business goals.
  • Analyze and report on marketing performance metrics, providing insights and recommendations for improvement.
  • Manage the marketing budget for the business unit, ensuring cost-effectiveness and maximizing ROI.
  • Stay up-to-date with industry trends and best practices to ensure the business unit's marketing strategies remain competitive and innovative.
  • Foster strong relationships with cross functional stakeholders.
  • Understand the challenges faced by their business unit and analyze the impact of these challenges on other business units.
  • Deliver results through influence and coordination across teams.
  • Master's Degree - Preferred
  • Bachelor's Degree - Required
  • 10+ years of experience in Marketing, with a focus on strategic planning and execution.
  • 10+ years of experience in Proven track record of developing and implementing successful marketing strategies.
  • 10+ years of experience in Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Experience managing marketing budgets and optimizing ROI.
  • Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  • Experience in the HCM industry, preferred, or comparable experience in an enterprise environment.
  • Medical coverage
  • Virtual wellness classes
  • Tuition reimbursement
  • 401(k) + employer match
  • Adoption assistance
  • Financial assistance
  • Paid time off
  • Company holidays
  • Culture days
  • Comprehensive work-life balance programs
  • Ongoing learning opportunities
  • Paid time off for volunteerism
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