Marketing Strategy Associate, Disney Cruise Line - Strategic Growth Initiatives

Disney Experiences • Celebration, FL

404d

About The Position

The Marketing Strategy Associate for Disney Cruise Line (DCL) will support the Strategic Growth Initiatives team, focusing on planning and executing go-to-market strategies for new ship and commercial product launches in the US and Asia. This role involves collaboration with various internal teams and international partners to ensure successful marketing program implementation and alignment with business goals.

Requirements

• 3+ years of consumer marketing or related experience
• Experience framing up a verbal or written POV to influence leaders, partners and peers
• Experience crafting strategic input and creating presentations and pitches that foster creative communication planning that guide partners toward key objectives
• Proven ability to manage a high-volume workload, balancing multiple tasks and priorities with superior attention to detail
• Experience developing productive partnerships and working with diverse teams in an inclusive environment
• Strong organizational and time management skills
• Ability to adapt to changing priorities and work well under pressure
• Proficiency in Microsoft Office Suite (Teams, Outlook, Power Point, Excel, Word) and Smartsheet
• Ability to work a non-traditional schedule, including early morning and late evening meetings on a regular basis, due to collaboration with international teams.

Nice To Haves

• Previous work experience in Marketing Strategy, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management
• Experience working with International teams, navigating cross-cultural dynamics and managing global marketing initiatives
• Knowledge of Disney Cruise Line products and offerings, or prior cruise industry experience

Responsibilities

• Support go-to-market planning and execution by collaborating closely with the Center of Excellence (Digital, PR, CE, YS and WDI) to ensure seamless integration across teams.
• Support key launch achievements, including website updates, CRM communications, social strategies, recaps, marketing tactics, and onboard asset shoots.
• Review and refine communications tactics with a critical eye, offering recommendations to ensure accuracy and alignment with business objectives and operational needs.
• Serve as the central hub for the launch of new messaging across digital communication channels, ensuring consistency and impact.
• Leverage consumer insights and data analysis to identify key marketing and business opportunities.
• Build positive relationships with DCL Revenue Management, Operations, Hotel and Entertainment teams.

Benefits

• Health and savings benefits
• Educational opportunities
• Special extras that only Disney can provide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree