Marketing Strategist
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About The Position
The Marketing Strategist role is responsible for crafting and executing marketing strategies to boost awareness and participation in the client's resiliency and energy storage programs. This includes developing a marketing plan aligned with company goals and implementing outreach strategies for customer programs that support energy storage and resiliency. The position requires significant coordination with internal partners, external vendors, and stakeholders to ensure alignment and provide ongoing support throughout the go-to-market and reporting phases. The Marketing Communications Campaign Manager focuses on the creative development and implementation of customer marketing initiatives, particularly for solar and battery storage programs for income-qualified customers. The Email Marketing Program Lead oversees the execution and optimization of email nurture programs, transitioning from traditional workflows to triggered email workflows, enhancing customer engagement and driving measurable outcomes.
