Remote Senior Marketing Strategist

Jobgether

18h•Remote

About The Position

In this pivotal role, you will drive the strategic vision and execution of marketing plans tailored to specific industry segments. Your leadership will establish our brand as a trusted authority in the workforce payments arena. You will collaborate closely with cross-functional teams to ensure our messaging resonates with key decision-makers while optimizing marketing resources for best results. Your contributions are critical in shaping our market presence and reputation as an innovator in financial services. Join us in making a meaningful impact on working Americans' lives.

Requirements

Proven experience in B2B strategic marketing (5+ years preferred).
Strong storytelling skills connecting brand narratives to customer needs.
Expertise in hospitality, gig economy, or vertical SaaS platforms.
Data-driven decision maker with a creative mindset.
Natural leadership abilities in cross-collaborative settings.
Outcome-oriented focus driving revenue growth and influence.

Responsibilities

Develop and manage strategic marketing roadmaps for targeted verticals.
Conduct in-depth market and business research to inform target strategies.
Create compelling messaging frameworks that effectively differentiate our brand.
Monitor industry trends and competitor activities to maintain thought leadership.
Lead and mentor a Marketing Program Manager in executing tactical marketing efforts.
Identify opportunities for brand reputation enhancement through strategic partnerships.
Collaborate with Sales and Product Marketing teams for cohesive narratives.
Track and analyze brand health metrics to refine and optimize marketing programs.