Marketing Strategist – Research Commercialization & Event Support

Penn State University•University Park, IL

5d•Remote

About The Position

The Office of Research Business Development, Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) is seeking a part-time marketing strategist to support efforts related to research commercialization and intellectual property marketing. This individual will play a key role in driving revenue generation through targeted marketing efforts, planning commercialization-focused events, and supporting strategic initiatives tied to Penn State’s overarching commercialization roadmap. The position will require approximately 10–20 hours per week.

Requirements

Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
Demonstrated ability to translate complex or technical information into compelling, market-facing messages.
Familiarity with CRM tools (HubSpot preferred) and event management platforms.
Experience planning and executing professional events (virtual or in-person).
Strong project management, writing, and stakeholder engagement skills.
Must be a U.S. Citizen.

Nice To Haves

Experience in a university or research-intensive organization.
Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.

Responsibilities

Strategic marketing for research commercialization: Promote Penn State's intellectual property and research innovations to external audiences (industry, investors, economic development partners).
Develop marketing collateral and digital content tailored to commercialization goals.
Work with the Office of Technology Transfer unit to translate technical content into compelling marketing narratives.
Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
Event planning and coordination: Support and manage logistics for commercialization-focused events including networking sessions, investor forums, pitch events, and panel discussions.
Coordinate with internal and external stakeholders to manage invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
Contribute to the development of event-related marketing assets and promotions (emails, landing pages, social content).
Support for the Commercialization Roadmap: Assist in the execution of tactics that advance Penn State’s commercialization roadmap.
Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
Analytics and reporting: Analyze marketing and engagement metrics to refine campaigns and event strategies.
Report outcomes related to lead generation, partner engagement, and IP interest.