Marketing Strategist, Graduate Admission, USC Viterbi School of Engineering

University of Southern California • Los Angeles, CA

419d • $85,089 - $96,076 • Remote

About The Position

The Marketing Strategist for the USC Viterbi School of Engineering is responsible for developing data-driven marketing plans aimed at attracting students and enhancing the school's reputation as a leading graduate program. This role involves conducting market research, providing strategic guidance for program development, and leveraging digital marketing strategies to optimize the university's brand and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in higher education marketing, digital marketing, or a similar role.
• Proven experience with data-driven marketing and benchmarking techniques.
• Ability to analyze complex data and translate it into actionable marketing strategies.
• Strong written and verbal communication skills for presenting complex ideas clearly.
• Proficiency in marketing automation platforms such as Salesforce, Pardot, or HubSpot.

Nice To Haves

• Master's degree in Marketing, Communications, Business, or a related field.
• Experience working with diverse stakeholders to execute marketing campaigns.
• Drive to take initiative and experiment with new strategies for continuous improvement.
• A keen eye for quality and consistency in branding and messaging.

Responsibilities

• Conduct market research to evaluate the needs of prospective students and analyze market data to define target audiences.
• Perform regular SWOT analysis for engineering and computer science programs and provide recommendations for enrollment growth.
• Analyze labor market data for engineering and computer science graduates across various industries.
• Assist in strengthening the Viterbi School's brand and connect with diverse student audiences.
• Implement digital marketing strategies to activate the brand and provide regular performance reports.
• Create content across various media formats, including presentations, web collateral, and videos.
• Optimize the university's website to improve visibility and usability.
• Stay updated on emerging trends in marketing, web design, and social media.
• Recommend strategies for success for various graduate programs, addressing the needs of all audiences.

Benefits

• Annual base salary range of $85,089.00 - $96,075.83.
• Hybrid work model with onsite work required 3 days per week.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree