Marketing Strategist - Employer Brand - Hybrid

Cigna • Philadelphia, PA

404d • Hybrid

About The Position

The Marketing Strategist role at The Cigna Group focuses on applying consumer marketing best practices to recruitment efforts. This position aims to attract talent that aligns with the company's values through creative and systematic storytelling. The strategist will create, launch, and measure targeted marketing campaigns to enhance brand awareness and position The Cigna Group as an attractive employer. The role is hybrid, requiring a mix of remote work and in-office presence.

Requirements

• BA/BS in Marketing, Communications, or equivalent experience
• 5+ years of strategic marketing experience
• Strong account management skills
• Strong writing skills for various audience types
• Experience developing marketing content for digital and offline channels
• Graphic design skills with Adobe Creative Cloud
• Experience building audiences and managing ad campaigns across various platforms
• Proven experience with marketing tactics and analytics
• Exceptional communication and presentation skills
• Experience leading and managing hiring or similar events.

Nice To Haves

• Employer brand experience
• Video production experience
• Project Management experience
• Experience working with external agency partners
• Experience running ads on Facebook, Glassdoor, and Indeed.

Responsibilities

• Establish strong relationships with recruiting stakeholders and act as an account manager for assigned job families.
• Attract customer service and healthcare professionals to join the company.
• Define and deploy local marketing campaigns in various formats including social media ads, billboards, and email marketing.
• Measure the effectiveness of campaigns to maximize ROI.
• Build and maintain landing pages in the CMS.
• Manage paid media strategy for key talent attraction platforms.
• Build equity in the employer brand through storytelling across communication channels.
• Serve as the expert for hiring events and coach teams on brand voice and success measures.
• Manage third-party vendor relationships for maximum impact and efficiency.
• Support other marketing-related projects as needed.

Benefits

• Smoking cessation program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree