Marketing Strategist/Brand and School of Medicine
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About The Position
The Marketing Strategist is part of a team working in a professional high-performance environment. With a focus on Digital Patient Experience, the Strategist partners closely with digital solutions, content, and internal communications colleagues, as well as stakeholders from across the system, to create marketing and communication strategies that support experience, navigation, and access enhancements to our 'digital front door' inclusive of 3rd party listings, website, MyChart app, telemedicine, call center, and CRM integrations across all phases of the digital patient journey. Additionally, this position develops and manages strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for key clinical specialties that support UVA Health enterprise goals. This person is responsible for the disciplined planning and execution of these programs, on time and on budget, under the supervision of the Marketing Director or Marketing Manager. This position is also responsible for additional support for the overall marketing communications team and is responsible for a wide variety of functions that support and build effectiveness in strategic marketing.
