This role supports the marketing team, completes assigned initiatives, defined marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Research sports championship data and report on sports activity weekly (wins/losses).
Manage execution and coordination of marketing plans to reach growth targets.
Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.).
Partner with Merchandising/Product team on all product launches and positioning.
Monitor identified key KPI's for the business & report findings.
Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports.
Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Establish relationships and communicate regularly with reps to understand their needs to support account growth.
Develop needed collateral, visual merchandising, digital and in-school event support for key events.
Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.
Prepare materials & products for special events, trade shows, etc.
2-3 years' professional marketing experience.
Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.
BA/BS degree or equivalent combination of education and experience.
Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment.
Excellent organization and time management skills with ability to manage multiple priorities/tasks effectively.
Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS).
Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
Strong communication and interpersonal skills with ability to work effectively with all levels of the organization.
Preferred social marketing experience.
Preferred understanding of data / analytics, analytical skillsets, and content editing.
Special interest or knowledge in sports.
Preferred skillsets in writing and editing content with an acute attention to detail.
Preferred strong written and verbal communication skills.
Competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account.
401K plan with immediate vesting.
Hybrid work options.
Accrued paid time off and company paid holidays.
Tuition reimbursement after 6 months of service.
Salary range of $55,000 to $60,000 with annual bonus eligibility.