Marketing Specialist
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About The Position
We are looking for a Marketing Automation Specialist to join our team! This role is perfect for someone who is passionate about crafting seamless marketing journeys and bringing strategic visions to life. As a Marketing Automation Specialist, you will be responsible for developing, executing, and optimizing email campaigns, nurture sequences, and customer journeys using HubSpot CRM. You will also maintain and enhance our marketing automation platform while integrating additional tools to improve capabilities. Your analytical skills will be crucial as you analyze campaign metrics, report performance, and recommend strategies to enhance ROI. Additionally, you will manage lead scoring, nurturing, and lifecycle stages while ensuring data accuracy. Staying ahead of trends, implementing A/B tests, and refining processes for optimal results will be key aspects of your role.
