Marketing Specialist

Apple • Culver City, CA

390d • $108,200 - $165,200

About The Position

The Marketing Specialist at Apple Inc. is responsible for the day-to-day management of search engine marketing (SEM) campaigns across multiple Apple Services businesses. This role involves developing campaign strategies, optimizing in-market performance, and delivering performance reports while collaborating with various internal teams to ensure effective execution and management of paid search campaigns.

Requirements

• Master's degree or foreign equivalent in Marketing or related field.
• 3 years of experience in SEM campaign management using Google Ads, Microsoft Ad Center, and Marin Software.
• Expertise in Excel and Tableau for budget management and analysis.
• Experience in SEM analysis and providing insights for stakeholder reporting.
• Knowledge of Paid Search best practices and collaboration with search partners.

Responsibilities

• Manage and optimize paid search marketing campaigns for multiple Apple Services businesses.
• Develop campaign strategies and initial campaign setup.
• Track creative and copy needs, and deliver performance reporting.
• Partner with channel specialists, marketing strategists, and internal creative teams for campaign execution.
• Generate keyword builds and analyze search query reports for new opportunities.
• Craft performance-optimized ad copy and analyze landing page experiences and conversion funnels.
• Work with data and operations teams to manage trafficking and tagging of campaigns.
• Review campaign structure and performance within search management platforms and internal reporting dashboards.
• Manage campaign budget trackers and forecast quarterly costs.
• Prepare and present campaign performance reports to internal stakeholders.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Reimbursement for certain educational expenses including tuition
• Discretionary bonuses or commission payments
• Relocation assistance

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Master's degree