Marketing Specialist

United Fidelity Bank

83d

About The Position

The Local Marketing Specialist (LMS) supports the Local Marketing Manager (LMM) in executing field-level marketing strategies, offer development, and store support initiatives across assigned regions. This role plays a key supporting function in facilitating monthly advertising calls, assisting with offer construction, analyzing traffic trends, and ensuring compliance with corporate marketing standards. The LMS works closely with stores, the Local Marketing Manager and, Field Marketing Director, and third-party agencies to execute and optimize local marketing initiatives. This position is ideal for someone detail-oriented who thrives in a fast-paced environment, has strong analytical skills, and enjoys working collaboratively across various teams. Works extensively with Field marketing teams, store personnel and OEM partners to execute field marketing initiatives. Supports cross-functional collaboration between stores, market leadership, and Corporate marketing teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2-4 years of marketing experience, preferably in a retail, automotive, or agency setting
• Strong analytical skills with the ability to interpret data and market trends
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with job management platforms (e.g., JIRA, Workfront)
• Experience working with digital marketing platforms, website content management, and advertising coordination preferred
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines
• Strong written and verbal communication skills with the ability to interact with store personnel and vendors

Responsibilities

• Assist in offer development, validation, and compliance with AutoNation, OEM, and legal standards
• Facilitate the input and maintenance of promotional offers across digital platforms, ensuring accuracy and consistency
• Coordinate with corporate marketing partners for advertising asset production and campaign execution
• Support the LMM in managing in-store marketing campaigns, grassroots initiative, OEM activations, etc.
• Assist in facilitating and documenting monthly marketing and advertising calls with store leadership
• Support the development of monthly marketing reports, presentations, and recap materials for LMM presentation to store leadership
• Ensure LMMs receive timely marketing updates and promotional materials
• Collect and analyze traffic trends, competitive pricing data, and market intelligence for the LMM
• Monitor campaign effectiveness and support the LMM in optimizing local marketing efforts based on data insights
• Ensure all local marketing assets meet corporate, OEM, and legal compliance standards
• Support the certification and review process for promotional content across digital and print platforms
• Assist in budget tracking, vendor coordination, and media planning support as needed
• Provide general administrative support to the LMM, including scheduling and coordination of marketing activities

Benefits

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees